What happened

Libbey, Inc. (NYSEMKT:LBY), maker of tableware and other kitchen products, watched its share price drop nearly 15% today, after the company released Q1 earnings. The stock is now down more than 50% so far in 2017. 

So what

Libbey reported sales for the quarter of $173 million, down 5.4% year over year. What seems to really have sent the stock tanking, however, is that the company swung to a loss of $6.6 million, or $0.0.30 per share, compared with a positive profit in the same period last year. Libbey CEO William Foley said during the earnings call that "a continuation of difficult end-market conditions" led to the lower-than-expected profitability. 

Three glasses, made by Libbey, each with a mixed drink in them.

Image source: Libbey, Inc.

Now what

Libbey management plans for $5 million of cost reductions and lower 2017 capital spending to help ease the lowered earnings movement, and Foley went on to say that the company is adapting to the new environment including accelerating development of their e-commerce platform to improve sales. Even higher-tech and more complicated items are facing the pressure of Amazon.com and other e-commerce giants with a plethora of lower-cost alternatives, so Foley's comments about investing in growing Libbey's own e-commerce platform isn't very encouraging without more evidence of how that could potentially help to grow sales. Unless the company can pivot its business substantially, the stock is likely to continue moving downward.

Seth McNew has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Amazon. The Motley Fool has a disclosure policy.