Please ensure Javascript is enabled for purposes of website accessibility

The 5 Best-Selling Smartphones of All Time

By Adam Levy - Jun 20, 2017 at 6:05AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

One company completely dominates the list.

A person holds a smartphone with one hand and touches it with the other.

Image source: Getty Images

This month marks the 10-year anniversary of the iPhone. Although smartphones existed before Apple's (AAPL 4.01%) invention, the iPhone brought us into a whole new era of smartphones, practically redefining the category and pushing dominant feature-phone makers such as Nokia (NOK 2.07%) into near irrelevance. These devices, combining a pocket computer and an internet communicator, proved immensely popular, accelerating mobile-phone adoption, particularly in emerging markets. 

Apple has largely dominated the smartphone market over the past 10 years, but one competitor has made significant progress over the past five years or so: Samsung (NASDAQOTH: SSNLF), which has become a fierce competitor to Apple with its flagship Galaxy line of smartphones. Several other competitors have had modest success as well, but Apple dominates the list of the five best-selling smartphones of all time, which we've compiled here with the help of some data from The Telegraph.


iPhone 4s front, back, and profile view

Image source: Apple.

5. iPhone 4s

The iPhone 4s marked Siri's introduction. Aside from the Apple voice assistant, the iPhone 4s didn't represent a major step up from the iPhone 4. It featured the same design with a beefed-up processor and better camera.

But it was the first iPhone to be released across all four major wireless carriers in the United States and sported a wide global release as well. On top of that, the iPhone 4s was the first iPhone model Apple released in October, coming 16 months after the release of the iPhone 4. That may have led to greater pent-up demand for the device.

iPhone 5 front, back, and profile view.

Image source: Apple.

4. iPhone 5

The successor to the iPhone 4s boasted a larger 4-inch display (compared with 3.5 inches in its predecessors), while increasing the height of the phone by only about 0.3 inches. The form factor proved so popular that Apple continues to use it in the iPhone SE four years later.

What makes the iPhone 5's sales success more impressive is that it was discontinued after just one year, replaced by the iPhone 5c. Still, it managed to sell over 70 million units in those 12 months, and its successors continue to sell today.

Samsung Galaxy S4 at an angle.

Image source: Samsung.

3. Samsung Galaxy S4

The Galaxy S4 capitalized on the popularity of the Galaxy S3, using the same design with upgraded internal hardware. The big new features of the Galaxy S4 were all software based, such as the ability to detect when a finger is hovering over the screen and advanced eye tracking.

Despite a lack of excitement from critics, the upgraded phone managed to hit 10 million unit sales in half the time of its predecessor -- just 27 days. It went on to sell over 80 million units.

Two Nokia 5230s in white and black

Image source: Nokia.

2. Nokia 5230

Nokia released an entry-level smartphone in 2009 dubbed the 5230. (Nokia has always been very creative with its phone names.) The phone lacked Wi-Fi capabilities, sported a small 3.2-inch touchscreen and a low-resolution camera, and ran Nokia's Symbian OS. But the lack of features allowed Nokia to keep the price extremely low, which helped it sell a lot of units in emerging markets.

Overall, Nokia managed to sell over 150 million 5230s before discontinuing it.

iPhone 6 front, back, and profile

Image source: Apple.

1. Apple iPhone 6 and iPhone 6 Plus

The iPhone 6 represented a major step up from the iPhone 5s. It came in two sizes -- 4.7 and 5.5 inches -- which satisfied a significant pent-up demand for a large-screen iPhone. It was also the first iPhone with a near-field-communications chip, enabling Apple to introduce Apple Pay.

The iPhone 6, with its larger screen, proved extremely popular in Greater China, leading to an 84% increase in Apple's sales in the region. It was just as popular everywhere else, too, getting many older iPhone users to upgrade their devices. Overall, Apple sold more than 220 million iPhone 6 units.

Lineup of iPhone 7s

Image source: Apple.

What's next?

Apple is expected to release a special 10th-anniversary edition of the iPhone this fall, and many analysts are expecting another "super cycle" on the level of the iPhone 6. With a significantly larger installed base compared with 2014 -- ahead of the iPhone 6 release -- there may be a lot more consumers looking to upgrade their phone if Apple releases a compelling new phone.

Meanwhile, Samsung has split its sales between the Galaxy S and Galaxy Note lines as the competition for high-end Android phones continues to improve. It'll be hard for Samsung to make another phone that's able to get on the all-time best-seller list, especially in light of the recent trend of poor sales following its exploding Galaxy Note 7 fiasco.

Indeed, Apple is the front-runner to make the next top-selling smartphone, though it still faces stiff competition from the collective Android phone manufacturers.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
$143.11 (4.01%) $5.52
Nokia Corporation Stock Quote
Nokia Corporation
$4.93 (2.07%) $0.10

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/24/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.