The global tablet market has contracted annually for 10 straight quarters, according to IDC. Total shipments fell 8.5% year over year to 36.2 million units during the first quarter, due to long upgrade cycles and the rise of phablets and convertible laptops. Five companies lead the global tablet market: Apple (NASDAQ:AAPL), Samsung, Huawei, Amazon (NASDAQ:AMZN), and Lenovo.
The only company to post growth during the quarter was Huawei, which grew its shipments by nearly 32%. IDC attributes that growth to a strategic shift from Android slate tablets toward Windows devices with detachable keyboards.
Apple posted a 13% decline as iPad users postponed upgrades. However, IDC notes that the iPad Pro is offsetting some of those declines as demand for devices with detachable keyboards rises.
Samsung, Amazon, and Lenovo all posted low single-digit declines. Like Huawei, Samsung and Lenovo are focusing on Windows tablets with detachable keyboards. Amazon continues using low-cost Kindle Fire tablets to tether new users to its ecosystem.
Offer from The Motley Fool: The 10 best stocks to buy now
Motley Fool co-founders Tom and David Gardner have spent more than a decade beating the market. In fact, the newsletter they run, Motley Fool Stock Advisor, has tripled the S&P 500!*
Tom and David just revealed their ten top stock picks for investors to buy right now.
*Stock Advisor returns as of July 6, 2017.