Please ensure Javascript is enabled for purposes of website accessibility

3 Stocks to Buy and Hold Forever

By Brian Stoffel - Oct 18, 2017 at 8:08AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

These companies all possess the five key traits of winning stocks. The first and fifth traits are the most often overlooked.

It might sound overly bold. Hold forever? Seriously?

I'll admit no one can predict the future, and there are times when one might be forced to sell. But this is more about mindset: if you make a vow to hold a stock forever, you'll approach the requisite ups and downs of investing with far more equanimity.

An man napping on a sail boat.

By picking "hold forever" stocks you can rest easy. Image source: Getty Images

In my own portfolio, I have three stocks that have "Hold Forever" status. Since 2009, I've only sold shares of any to make a down payment on my house.

This mindset has helped me to achieve market-thrashing results, and these three stocks have grown to be a (perhaps imprudent) 48% chunk of my real-life holdings. Read below to find out why I think you, too, should consider making Amazon (AMZN 1.41%), Facebook (META -2.69%), and Alphabet (GOOG -0.78%) (GOOGL -1.09%) "hold forever" stocks in your own portfolio.

Start with a solid mission

I've long believed that a mission statement is the quickest window into the soul of a company. The best long-term investments tend to have three things in common when it comes to mission statements:

  • Simplicity: Any employee could reference the statement to dictate a business decision.
  • Inspirational: The company's goals go beyond simply making money.
  • Indicate multiple futures: They leave the possibility for multiple ways to accomplish the given mission.

Here's a closer look at the mission of all three investments.


Mission Statement


"To be Earth's most customer-centric company"


"To bring the world closer together."


"To organize the world's information and make it universally accessible and useful."

Data source: Company websites. Note Alphabet's mission is technically the mission of its major subsidiary, Google.

Add a solid moat

Of course, anyone can write a glowing mission statement. And some companies even experience short-term success without one. But none of it matters if you don't have a sustainable competitive advantage -- otherwise known as a "moat."

If a stock is "hold forever", then you have to be able to foresee a future where the company's success attracts competition, yet the company is still able to thrive. Here's the key moat that each of these three companies has.




Low-Cost Production: Because of its network of fulfillment centers, no one can offer faster delivery at the prices Amazon does through Prime.

Network Effects: As more shoppers flock to Amazon, third-party merchants are more willing to sell on the site and use Fulfillment by Amazon (FBA).


Network Effects: With each additional person that joins Facebook, Instagram, or WhatsApp, non-users are further incentivized to join the platform.


Low-Cost Production: Because it has seven services (search, Gmail, You Tube, Play Store, Chrome, Android, and Maps) with over one billion users, Google can "produce" data for advertisers at far cheaper than anyone else.

Evolution is about adaptability

Of course, if I really believe that a company is worth holding forever, I also need to accept the fact that it will probably look much different twenty years from now than it does today. That's why the third prong of the mission statement -- multiple futures -- is so important.

While we can never know what the future might look like, all three of these companies have shown a remarkable nimbleness given their size.

  • Amazon started out as a book seller, but has moved onto everything retail, cloud hosting, original programming, and even delivery services in the name of customer service.
  • Facebook's Messenger is just one example of how the website evolved from connecting friends on desktop computers to becoming a virtual texting service.
  • Alphabet has entire divisions -- starting with X, the Moonshot Factory -- devoted to investigating breakthrough technologies.

Strong balance sheets

The most important benefit of the "hold forever" mentality is how it forces an investor to grin and bear it during tough economic times, resisting the urge to sell based on emotions. If anything is really "hold forever", you need to accept that difficult economic times will be coming.

When a company has a strong balance sheet, it can actually emerge from recessions stronger than it was before by buying up stock on the cheap, acquiring distressed rivals, or simply outspending the competition to gain market share.

All three of these companies have outstanding financial fortitude.

Financial Fortitude at "Hold Forever" Companies

Founders with skin in the game

Finally, I like investing in companies that are still run by their founders, who usually own a significant portion of the stock and voting rights. Founders often view their companies as extensions of their very selves. When that's the case, they're concerned with creating something that has lasting value -- a key trait of "hold forever" companies.

Amazon, Facebook, and Alphabet are all run by founder/CEOs who match this description.



Value of Shares Owned

Percent of Voting Rights


Jeff Bezos

$80 billion



Mark Zuckerberg

$71 billion



Larry Page

$20 billion


Data source: Most recent DEF 14-A filings for each company. Value of shares owned rounded to nearest billion USD.

By investing in these companies, you're investing alongside the people building them; your interests are aligned.

While the term "hold forever" may be hyperbole, the mindset that it induces is more valuable than you may think. Focusing on these factors -- and starting with these stocks -- you should be able to build a very successful portfolio of such holdings.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Meta Platforms, Inc. Stock Quote
Meta Platforms, Inc.
$156.91 (-2.69%) $-4.34
Alphabet Inc. Stock Quote
Alphabet Inc.
$2,155.49 (-1.09%) $-23.77, Inc. Stock Quote, Inc.
$107.71 (1.41%) $1.50
Alphabet Inc. Stock Quote
Alphabet Inc.
$2,170.42 (-0.78%) $-17.03

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 07/01/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.