What happened

Shares of Urban Outfitters, Inc. (URBN -0.73%) were moving higher today as expectations for the company's upcoming third-quarter earnings report rose after a number of retail stocks posted better-than-expected earnings reports.

So what 

With its focus on hipsters and other urban millennials through brands such as its namesake Anthropologie and Free People, the company does not have a close peer in the public markets, but it still benefited as apparel retail stocks were surging across the board today due to strong results from GapAbercrombie & FitchFoot LockerRoss StoresHibbett SportsShoe Carnival, and others. The reports seem to buck the conventional wisdom that mall-based apparel retail is dying as companies have adapted to changing dynamics and comparable sales are improving.

An Anthropologie sign on top of a storefront

Image source: Urban Outfitters.

The news also makes investors more optimistic ahead of the all-important holiday season that's just around the corner.

Now what

Urban Outfitters is set to report third-quarter earnings Monday after the market closes. Analysts are expecting revenue to fall 0.2% to $861 million and earnings per share to decline from $0.40 to $0.33.  

Like other chains, Urban Outfitters has struggled to adapt to the rise of e-commerce, and its own CEO has said simply that there are too many clothing stores in the country, calling it a bubble.

However, the stock has been surging since its second-quarter report overcame a low bar as it is up 41% over the last three months. Given the low expectations coming into this round and the strong results from its peers, Urban could report to the upside once again come Monday.