Please ensure Javascript is enabled for purposes of website accessibility

How to Find a Stock's Risk Rating

By Rich Smith - Dec 20, 2017 at 7:03AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

There's more to risk than just beta. In 25 questions, you can determine how risky a stock is on your own.

So you say you're an investor, and you want to buy a stock -- but first, you want to know how risky it will be to buy that stock? Well, I've got good news and bad news for you.

The good news is that the stock market is replete with financial data websites that can provide you with a rating on your investment of choice. The bad news is that not every stock's risk rating will be the same on every website, and it's hard to know exactly how the ratings differ without paying multiple fees to multiple websites -- or even then, how to know which rating is "right."

Risk meter reading low.

Answer these 25 questions correctly, and you can dial down your investment risk. Image source: Getty Images.

Many websites offer stock risk ratings, but each one defines risk differently when rating it. Most  sites concentrate on rating the market volatility of a given stock as defined by what's known as its beta. Some  go further, delving into the financials, measuring balance-sheet strength, and taking into account growth rates. A few  even venture to run discounted cash flow analyses to arrive at a stock's present fair value based on expected future performance. Pretty much all of these sites charge a fee for access to their proprietary estimations of a stock's risk rating.

The very simplest  and most commonly accepted rating for a stock's riskiness, however -- its beta -- can be found on many financial websites for free.

Rate it yourself

Of course, the problem with using beta as a measure of a stock's risk is this: Beta measures how much a given stock's price deviates from "normal" stock price movements. A high-beta stock could be one that falls steeply when the stock market merely stumbles, a stock that soars when the market just plods along, or both. It doesn't tell you much about whether the business behind the stock ticker is a good business, or a risky business.

That's why, at The Motley Fool, we prefer to go beyond beta when measuring a stock's risk rating -- and you can, too. We've developed a 25-question test of true-false questions that lets you decide for yourself if a stock is risky or sound. (And you can find all 25 questions right here, for free).

More than just a backward-looking review of a stock's price performance, we ask questions like:

  • Is the company profitable? (Because profitable companies are less risky than money-losers.)
  • Does it have a "recognizable" brand name? (Because no matter how many of your friends drink bottled water, Coca-Cola isn't going away anytime soon. And Coke sells its own water anyway.)
  • Does the company face direct competition from stronger rivals? (Always a risky business.)
  • And is it run by owner-operators with a big stake in the company's success or failure? (Because you want management to have skin in the game alongside you.)

Best of all, these are all questions about a stock's risk that you can answer yourself based on easily available public information -- no fees required.

Simply put, there's no need to rely on internet "experts" to spoon-feed you ratings on an investment, when you can determine a risk rating all on your own. Instead, take charge of your investments, read the financials yourself, and you can determine how likely a stock or fund is to make money for you in the future. That's really the least risky way to invest in the stock market.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
316%
 
S&P 500 Returns
112%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 07/04/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.