The slump put the young company about 30% below its initial public offering price from late 2016.
The retailer announced holiday quarter results late in the month that showed clear signs of a difficult sales environment in the industry. Revenue growth fell to a 7% rate from 28% in the prior quarter, and gross profit margin dropped to 58.5% of sales from 59.3% a year ago.
Those holiday figures tracked closely with management's latest guidance, but it was the company's outlook that had investors feeling jittery. Specifically, CEO Tarang Amin and his team see revenue inching higher, by between 6% and 8% in 2018, while net income holds steady at roughly $31 million. That growth figure had been closer to 20% in each of the past two years, and so investors understandably scaled back their valuation projections in response to the slower expansion pace.
e.l.f. can't do anything about the weak industry trends, but while waiting for dynamics to improve, management is focused on ramping up the pace of new product releases while expanding the sales footprint with new retailing partnerships, such as the recently announced deal with Ulta Beauty.