Please ensure Javascript is enabled for purposes of website accessibility

The Future of Video Games Is in the Cloud

By Nicholas Rossolillo – Updated Apr 3, 2018 at 1:22PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The world is still a ways off from becoming like the movie "Ready Player One," but the video-gaming industry keeps inching its way in that direction.

The TV and movie industry has already begun moving en masse to the cloud, with companies like Netflix leading the way. Video games are a little behind the curve, but the same trend is getting started. Some recent moves by cloud computing companies could be hinting that more change is on the way.

What is cloud gaming?

Cloud-based video games work in a similar fashion as TV streaming technology. The idea is that most or all of the computing necessary to render a game is done in a data center, and the video game is streamed via a high-speed internet connection back to the player on a TV, computer, or other supported device.

A person wearing a headset playing an online video game on their computer.

Image source: Getty Images.

The benefit of cloud gaming is that it can eliminate the need for expensive hardware and the purchase of physical games. In the near future, all that will be needed is a monitor of some sort, like a TV or smartphone. Cloud gaming also makes the social aspect of video games easier, like online multiplayer events, spectating, and video and picture sharing. The benefit to gaming companies is more consistent revenue from subscription fees -- rather than game and console sales -- and the ability to dispense with expensive physical game distribution.

However, unlike TV and movie streaming, cloud gaming is a little more complicated as it requires the processing of inputs. In the case of online multiplayer games, the server on which the game is hosted needs to process the inputs from dozens of users and stream the video results back to all players. That makes it nearly impossible for customers in areas without broadband internet to play. That infrastructure barrier is quickly shrinking, though, and technology has advanced to the point that the other necessary capabilities for cloud gaming are now a reality.

A hint at the future of gaming

The potential elimination of gaming hardware could eventually spell doom for Sony's (SONY -1.87%) PlayStation and Microsoft's (MSFT -1.44%) Xbox console platforms. That's why recent acquisitions and reorganizations are important for the two console makers. Microsoft purchased cloud gaming platform PlayFab early in 2018, and Sony reorganized its cloud computing assets into a new business division to help streamline operations and encourage growth. Both are hinting at the cloud being the future.

For now, most gamers still need hardware to play. The continued advancement of cloud technology could eventually change that, though. Microsoft and Sony are likely working to develop their own cloud gaming services because of threats from the likes of Amazon.com (AMZN -1.94%) and Alphabet (GOOG -2.16%) (GOOGL -2.32%), both of which have been trying to woo gaming developers to their video game hosting and development services. Amazon made its own cloud gaming acquisition earlier this year to bolster its efforts when it purchased small cloud-gaming company GameSparks.

Which company will win this battle? While Microsoft and Sony have the most to lose because of Playstation and Xbox, its possible just about every company wins. According to the Entertainment Software Association, the video game industry grew 18% in 2017 to $36 billion. Cloud computing has the potential to make the gaming industry even bigger. Eliminating expensive hardware and increasing the social aspects of video games could open up new demographics, and the expansion of high speed internet abroad could bring new customers into the fold as well.

For investors looking to take advantage of the trend, cloud computing companies like Amazon and Google are a good place to start. Game developers like Electronic Arts will also benefit from potentially more stable subscription fees and lower distribution costs when selling games.

Whichever route you choose, bear in mind that yesterday's winners aren't guaranteed to win again. Look at what Netflix, for example, has done to television with cloud-based video. Cloud gaming could be just as disruptive, and just as profitable for those leading the charge.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Teresa Kersten is an employee of LinkedIn and is a member of The Motley Fool's board of directors. LinkedIn is owned by Microsoft. Nicholas Rossolillo and his clients own shares of Alphabet (A shares), Alphabet (C shares), and Microsoft. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Amazon, and Netflix. The Motley Fool recommends Electronic Arts. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Microsoft Corporation Stock Quote
Microsoft Corporation
MSFT
$245.29 (-1.44%) $-3.59
Sony Corporation Stock Quote
Sony Corporation
SONY
$66.97 (-1.87%) $-1.27
Alphabet Inc. Stock Quote
Alphabet Inc.
GOOGL
$99.28 (-2.32%) $-2.36
Amazon Stock Quote
Amazon
AMZN
$118.74 (-1.94%) $-2.35
Alphabet Inc. Stock Quote
Alphabet Inc.
GOOG
$100.20 (-2.16%) $-2.21

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
342%
 
S&P 500 Returns
110%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 10/05/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.