A Foolish Take: American Teens Are Hooked on iPhones

A recent survey found 82% of American teens own iPhones.

Leo Sun
Leo Sun
Apr 30, 2018 at 12:00PM
Technology and Telecom

Apple's (NASDAQ:AAPL) iPhone is often considered a luxury product, since budget-minded consumers generally buy cheaper Android devices. However, 82% of U.S. teens now own iPhones, according to Piper Jaffray's spring 2018 "Taking Stock With Teens" survey, compared to 78% in fall 2017.

Furthermore, 84% of those 6,000 respondents, who had an average age of 16.4, expected their next phone to be an iPhone. That represents a record high in forward demand, based on Piper's prior surveys.

Graph showing percentage of U.S. teens who expect their next phone to be an iPhone, from fall 2016 to spring 2018

Data source: Piper Jaffray. Chart by author.

That rising demand could boost sales of Apple's upcoming phones, which are expected to retain the iPhone X's form factor at lower price points. Piper Jaffray also noted growing interest in the Apple Watch, with 20% of teens planning to buy one in the next six months, up from 17% last spring.

Family income levels weren't deciding factors in iPhone ownership, since only 23% of respondents came from "upper-income" households, where the average household income was just over $100,000 annually. However, the survey didn't break down iPhone ownership by model, so some teens were likely using older devices.