Shares of motorcycle manufacturer Harley-Davidson Inc (NYSE:HOG) rose as much as 5.8% in trading Friday as investors breathed a sigh of relief that President Trump's latest tariff announcement wouldn't hurt the industry much. At 11:50 a.m. EDT,. shares were holding with a 3.6% gain on the day.
Harley-Davidson has been unusually hard-hit by President Trump's escalating trade battles around the world, so a little relief from that pressure is welcome. The company will likely see higher costs from previously announced tariffs on aluminum and steel and may see lower sales as the European Union considers retaliatory tariffs on motorcycles.
Today's $50 billion tariff announcement was more focused on high-tech industrial products like machinery for making light bulbs and aerospace tariffs. They won't likely hurt Harley-Davidson's top or bottom line in the near future.
The market overall is falling today, so Harley-Davidson's rising stock price is welcome news for investors. But there's not any fundamental improvement in the company today that will drive an improvement in financials going forward. Investors will want to wait and see how costs and sales are impacted by tariffs, because I don't think any trade war is going to be good for motorcycle sales long-term.