Please ensure Javascript is enabled for purposes of website accessibility

Should You Buy Adobe Systems at Its All-Time High?

By Leo Sun - Sep 19, 2018 at 9:18AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Can the cloud software company keep climbing after its 80% rally this year?

Shares of Adobe Systems (ADBE -3.18%) recently rose to an all-time high after the software company's third quarter numbers easily beat analyst expectations.

Adobe's revenue rose 24% annually to $2.29 billion, clearing estimates by $40 million. Its non-GAAP net income rose 57% to $860 million, or $1.73 per share, which topped expectations by four cents. On a GAAP basis, its net income rose 59% to $666 million, or $1.34 per share.

A graphic designer working a graphics editing program.

Image source: Getty Images.

For the fourth quarter, Adobe expects its revenue to grow 20% annually to $2.42 billion, compared to the consensus estimate of $2.41 billion.

Adobe seems like it's firing on all cylinders, but its stock already surged nearly 80% over the past 12 months. Is there still room for this stock to run, or should investors wait for a pullback?

Breaking down the key numbers

Adobe generates most of its revenue from two main businesses: the Digital Media unit, which houses its flagship Creative Cloud services; and the Digital Experience unit, which provides cloud-based marketing and analytics tools.

Adobe's Digital Media revenue rose 27% annually to $1.61 billion during the quarter. Creative Cloud revenue accounted for $1.36 billion of that total. The remaining $249 million came from its Document Cloud business. The Digital Media unit's total ARR (annualized recurring revenue) rose $339 million sequentially to $6.4 billion.

Adobe attributed that growth to subscription gains across the US, Europe, and Asia, strong momentum in emerging markets, rising app subscriptions, the retention of users upgrading from promotional to standard prices, and increased seats across the enterprise market. Adobe's Stock (stock photos), Acrobat (documents), and Sign (e-documents) software platforms also generated high double-digit sales growth.

Adobe's Digital Experience revenue grew 21% annually to $614 million. Within that total, its subscription revenue rose 25% annually. Adobe attributed that growth to the strength of its Analytics, Marketing, and Advertising Cloud products. Its Audience Manager (data management) and Campaign (marketing campaign) platforms were also standout performers.

A network of cloud computing connections.

Image source: Getty Images.

Adobe also noted that Magento, which it acquired earlier this year, was "off to a strong start" and generated $27 million in subscription and services revenue during the quarter. Magento is a web store that helps merchants digitize their businesses with websites, ads, payments services, analytics, and customer relationship management (CRM) services.

A recent Reuters report also claims that Adobe could purchase cloud marketing software firm Marketo to further strengthen that business. That could be bad news for Shopify (SHOP -7.22%), which competes against Magento in the fragmented web store market.

Adobe's total subscription revenue grew 29% annually during the quarter and accounted for 88% of its top line, indicating that its multi-year shift from selling licensed software to cloud-based services is paying off.

Margins and profitability

Adobe's gross and operating margins also improved significantly from the prior year quarter thanks to its transition toward higher-margin cloud subscription services:


Q3 2017

Q3 2018

Gross margin



Operating margin



Source: Adobe quarterly reports.

Adobe's scale also gives it superior margins compared to smaller rivals like Shopify, which has negative operating margins and remains unprofitable on a GAAP basis. Moreover, Adobe's "best in breed" reputation in the digital media market, with products like Photoshop, After Effects, and Premiere, gives it a wide moat and immense pricing power -- two advantages which many cloud service players lack.

That's why Adobe maintains higher margins than its cloud rivals like Shopify and Salesforce (CRM -2.21%), which leads the CRM market but faces tough competition from companies like Microsoft.

SHOP Operating Margin (TTM) Chart

SHOP Operating Margin (TTM) data by YCharts

Does Adobe still have room to run?

Adobe trades at 36 times forward earnings, which is a surprisingly low valuation for a high-growth cloud company. For comparison, Shopify trades at over 260 times forward earnings, and Salesforce has a forward P/E of nearly 60.

Adobe's flagship products also don't face any meaningful competition, and its expanding cloud platforms should give it plenty of room to cross-sell and up-sell new services to its locked-in customers. That strategy should help Adobe generate even stronger sales and earnings growth over the long term. Therefore, I think Adobe could still climb higher over the next few years.

Teresa Kersten is an employee of LinkedIn and is a member of The Motley Fool's board of directors. LinkedIn is owned by Microsoft. Leo Sun has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Adobe Systems,, and Shopify. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Adobe Inc. Stock Quote
Adobe Inc.
$425.06 (-3.18%) $-13.97
Salesforce, Inc. Stock Quote
Salesforce, Inc.
$183.77 (-2.21%) $-4.16
Shopify Inc. Stock Quote
Shopify Inc.
$34.20 (-7.22%) $-2.66

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/19/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.