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Why Soliton's Shares Went on a Roller Coaster Ride Today

By Todd Campbell - May 30, 2019 at 4:26PM

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The company is riding high following FDA clearance for its tattoo removal medical device.

What happened

After securing Food and Drug Administration approval on May 28 for a device that may improve tattoo removal, shares of Soliton ( SOLY 0.75% ) climbed from $6 per share to over $29 per share on Wednesday. Shares spiked by another 22% earlier today before finishing 8% lower at 4 p.m. EDT. Here's what is causing this stock's eye-popping volatility.

So what

An estimated 70 million Americans have tattoos, and according to Soliton, over 60% of them would consider full or partial removal.

One with tattoos and one arm without tattoos give the thumb's up sign.

Image source: Getty Images.

Currently, tattoo removal is commonly done using lasers that break up ink into tiny particles that can be removed from the body naturally. But this process can take up to 10 visits at an out-of-pocket cost of $100 to $500 per visit, and its results often fall short.

In clinical trials, Soliton's Rapid Acoustic Pulse (RAP) device produced superior results when used alongside laser treatment versus laser treatment alone. Specifically, 72% of the tattoos treated with the laser and RAP achieved 25% or greater fading at 12 weeks; when treated by laser alone, only 40% of tattoos faded by 25% or more. There was 75% or greater fading in 19% of the RAP-treated tattoos, something that only happened in 3% of tattoos treated by laser alone.

Furthermore, using RAP plus laser outperformed laser alone following multiple applications. After three sessions, 100% of RAP treated tattoos had 75% or greater fading, versus only 16% of laser-treated tattoos.

Now what

The FDA approval of Soliton's device is a milestone, but there's a lot of work to do. It's still ironing out manufacturing, so a limited launch isn't expected until 2020, and widespread availability isn't planned until 2021.

The device could improve removal, but the company may have to dilute investors to shore up its balance sheet ahead of its commercial launch. There's also no certainty that practitioners will embrace it once it is available.

Therefore, I think Soliton should be viewed as a high-risk stock unsuitable for most investors, at least until we have more insight into its launch plans and financial runway. For now, I'm content to stay on the sidelines and focus on other ideas.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis – even one of our own – helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

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