Please ensure Javascript is enabled for purposes of website accessibility

Anheuser-Busch Halves the Size of Its Asia Pacific Business IPO

By Rich Duprey – Sep 18, 2019 at 6:31AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The second attempt at spinning off the international division could still allow the company to come out ahead in the end.

Anheuser-Busch InBev (BUD 1.02%) is once again preparing an initial public offering for its Asia Pacific business unit but this time for reportedly almost half the deal size. The last time the megabrewer attempted to spin off the business, it overestimated investors' willingness to pay for the Budweiser brand in Asia. It had hoped to sell 1.6 billion shares for between 40 Hong Kong dollars and 47 Hong Kong dollars (between $5 and $6) each, a transaction that would have valued Budweiser Brewing Company APAC at nearly $64 billion and netted Anheuser-Busch about $9.8 billion. It also would have been the world's biggest IPO this year, surpassing the $8.1 billion Uber raised in May.

The market, however, balked at the premium being sought, and the brewer withdrew the listing. Now, Anheuser-Busch is back for a second bite at the apple, hoping to raise an estimated $5 billion this time around -- and there's a good chance it'll get it. 

Green beer bottles

Image source: Getty Images.

A different business going up

The new IPO may be more attractive to investors for several reasons, but namely because between the two attempts, Anheuser-Busch sold the unit's Australian subsidiary, Carlton & United Breweries, to Japan's Asahi Group for $11.3 billion.

While that reduces the size of the overall business being spun off, Australia is a bigger, more mature, and slower-growing market. Without it, Budweiser Brewing becomes more of a China play, which analysts believe can become an important growth market as the country's middle class expands. Other fast-growing Asian markets include India and Vietnam.

Budweiser Brewing Company APAC reported revenue of $6.7 billion in 2018, up 7.4% from the prior-year after the Australian unit had been stripped out; with it included, revenue was $8.5 billion, but organic growth was only 6.1%.

Anheuser-Busch itself has performed well in China, with sales rising 8.3% last year and up another 7.1% in the second quarter. They're up 7.4% over the first six months of 2019, with super-premium beers Corona and Hoegaarden enjoying double-digit growth, while the flagship Budweiser brand was up by high single-digit percentages. EBITDA also grew by 24.4% for the China business with margin expansion of 583 basis points as the brewer continued with the premiumization trend of its portfolio.

A win-win for everyone

As news of a second possible IPO attempt spread, Anheuser-Busch acknowledged it had resumed its efforts to list a minority stake in the Asian business but cautioned, "No assurance can be given that this transaction will be completed and the decision to proceed will depend on a number of factors and prevailing market conditions."

No doubt the newest prospectus will include risk warnings about lower potential valuations. In the last listing, Anheuser-Busch didn't disclose that key buyers might not be interested in the company's target valuation for the business -- Hong Kong exchange rules require such disclosure, or the company has reduced flexibility accepting offers below its listing price. When the valuation was deemed too high, Anheuser-Busch couldn't entertain any lower potential offers.

That Anheuser-Busch is back trying to unload the business is not surprising. With the $100 billion debt overhang from its acquisition of SABMiller, it's desperately trying to reduce the size of its obligations. But actually, it may have worked out better for the brewer in the end. With $11 billion realized from the sale of the Australian business, and potentially $5 billion raised from this IPO, Anheuser-Busch will see more proceeds from having done it piecemeal. 

Analysts, though, were still surprised by the speed with which Anheuser-Busch returned to the IPO process, and they believe it may not be the only play it's trying to make. A Sanford C. Bernstein analyst in Hong Kong suggests high brewer valuations in China may be motivating the megabrewer to capitalize on them, or "[...] they have an M&A deal in the pipeline and need a listing to proceed."

In either case, Anheuser-Busch InBev is back to spin off its Asia Pacific unit, and if successful this time around, it should be investors who profit as well.

Rich Duprey has no position in any of the stocks mentioned. The Motley Fool recommends Anheuser-Busch InBev NV and Uber Technologies. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Anheuser-Busch InBev SA/NV Stock Quote
Anheuser-Busch InBev SA/NV
$45.62 (1.02%) $0.46

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 10/03/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.