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3 Top Beaten-Down Stocks to Buy in October

By Rich Duprey - Oct 13, 2019 at 1:00PM

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Tech stocks tend to be highfliers, but these three depressed companies look ready for long-term gains.

A little over a week into October, the market is giving value investors more opportunities than they may have seen in a while. Particularly in the tech sector, where IPOs that started off as market darlings have since fallen out of favor, there seem to be more than a few choices.

For a variety of reasons, Netflix (NFLX 1.67%), Roku (ROKU -0.65%), and Slack Technologies (WORK) are down an average of 35% from their 52-week highs. Here's why they are my top stocks to bounce back from the beating they've taken.

Robotic head surrounded by circuitry

Image source: Getty Images.

Streaming wars are causing a lack of faith

Other than a Goldman Sachs analyst who just reiterated his buy rating on Netflix, Wall Street is pretty pessimistic about the streaming leader's earnings, due out next Wednesday. And even then, the Goldman analyst cut his price target 14% to $360 because of lowered expectations for profits and valuation among internet companies.

Because of growing competition in the streaming space from Disney, Apple, AT&T, and Comcast (CMCSA -1.66%), the market is being diluted, and Netflix will be hard-pressed to keep subscriber rolls growing. 

Yet the plethora of choices that will soon arrive actually works in Netflix's favor because a confused mind will often say no and stick with what's familiar. It also doesn't mean subscribers will abandon Netflix if they subscribe to another service. The streaming service actually has several levers it can pull to keep or attract subscribers, such as cutting prices, offering multiyear plans at a discount, creating a separate ad-supported tier, and more.

With Netflix stock down 27% from its recent highs, and a lot of pessimism going into its earnings report, this stock could be one to buy now.

A different streaming video play

Roku offers investors another opportunity to capitalize on a stock that is beaten down -- in this case, because of an excessively negative outlook on its potential after Comcast announced it would offer free streaming boxes for its internet customers. Roku is the king of boxes and dongles, with a 39% share of the market versus around 30% for Amazon.com. If someone is now going to give away streaming devices, it will cut into Roku's hardware business.

But Roku has been less about hardware these days and more about developing its platform to monetize it from ad revenue. While it may be approaching a saturation point with its plan to allow pop-up ads on its service -- essentially an ad within an ad -- the fear of competition may be overblown. Comcast's free Flex box, for example, requires customers to also have its xFi Advanced Gateway modem to work, and they'll have to cancel existing premium channels and repurchase them.

Roku is also branching out into new sound equipment, like its soundbar and subwoofer. It has also partnered with Walmart (NYSE: WMT) to sell those components under the retailer's onn brand.

Roku has dropped 37% as those fears manifested themselves, but it should be able to overcome them, and any positive earnings surprise could catapult its shares higher.

Slacking off

Slack Technologies, the workplace collaboration platform, hasn't had an easy go of it since its June direct listing. Its stock has tumbled 43% because, as with Netflix and Roku, investors are concerned about competition. 

Microsoft (MSFT -0.40%) Teams -- seen as potentially cutting into Slack's client base -- recently announced it had 13 million daily active users (DAUs). Slack, however, just announced its DAUs had jumped 20% sequentially, from 10 million to 12 million in September, and were up 37% year over year. It also had 6 million paid seats, or those who pay to use the service. Teams is available for free or at very low cost.

Analysts now believe Teams' DAUs might not be of the same quality as Slack's. CEO Stewart Butterfield told CNBC that the gains are simply because Microsoft users of Skype for Business have migrated over to Teams.

While Microsoft could be a potent competitor, Slack generates substantial engagement with its users, who perform 5 billion activities a week, such as texting or uploading a file. That will make the collaboration platform a sticky one, and as the market comes to realize it can hold its own, its depressed stock should rebound.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool's board of directors. Rich Duprey has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Amazon, Apple, Microsoft, Netflix, Roku, Slack Technologies, and Walt Disney. The Motley Fool has the following options: long January 2021 $60 calls on Walt Disney, short October 2019 $125 calls on Walt Disney, short January 2020 $155 calls on Apple, long January 2020 $150 calls on Apple, short January 2020 $155 calls on Apple, long January 2020 $150 calls on Apple, and long January 2021 $85 calls on Microsoft. The Motley Fool recommends Comcast. The Motley Fool has a disclosure policy.

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Stocks Mentioned

Netflix, Inc. Stock Quote
Netflix, Inc.
NFLX
$245.17 (1.67%) $4.02
Roku Stock Quote
Roku
ROKU
$77.91 (-0.65%) $0.51
Slack Technologies, Inc. Stock Quote
Slack Technologies, Inc.
WORK
Microsoft Corporation Stock Quote
Microsoft Corporation
MSFT
$290.17 (-0.40%) $-1.15
Comcast Corporation Stock Quote
Comcast Corporation
CMCSA
$38.61 (-1.66%) $0.65

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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