Please ensure Javascript is enabled for purposes of website accessibility

Ford's Restructuring Plan Can't Pick Up Speed

By Will Ebiefung – Updated Feb 10, 2020 at 12:49PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The automaker's expensive restructuring program is causing a lot of pain. When will investors see results?

Iconic American car company Ford (F 2.41%) reported its fourth-quarter and full-year earnings on Feb. 4, and the results were about as pretty as rush hour on I-95. An ongoing restructuring program is dragging down top-line numbers while failing to deliver meaningful results on the bottom line. How long will investors have to wait to see management's long-term strategy for the company play out? 


Image Source: Getty Images.

Ongoing restructuring

Ford is currently embarking on an ambitious $11 billion restructuring program. Announced in July 2018, the plan is designed to cut fat and eliminate redundancies in the business. However, investors have yet to see any benefits from the costly and long-running undertaking.

Ford's fourth-quarter results revealed that revenue is declining, as expected, but margins aren't improving fast enough to make the trade-off worthwhile. In fact, in the key North American region, where Ford decided to axe most of its sedan lineup in favor of trucks and SUVs, margins are declining in tandem with falling revenue. 

This calls the effectiveness of the restructuring into question.

Top-line weakness

Ford reported revenue of $39.7 billion in the fourth quarter -- a 5% decline from $41.8 billion in the prior-year period. This result was driven by top-line weakness in every international region.

North American wholesale unit sales fell to 681,000 from 738,000, a decline of 8%, while U.S revenue fell to $25.3 billion from $25.9 billion, a decline of 2%. In Europe, wholesale units fell by 4%, to 346,000 from 361,000, while revenue fell to $7.1 billion from $7.4 billion, a decline of 4%. 

The Chinese business saw wholesale units decline 7%, to 159,000 from 171,000, while revenue dropped by a staggering 38%, to $1 billion from $1.6 billion. Ford had hoped to turn its Chinese business around by launching a slew of new products, but clearly, that isn't working. 

Bottom-line weakness

With Ford restructuring its global business, investors should expect top-line declines. However, the bottom line is also declining at an unsustainable clip, and that's a bad combination.

In North America, earnings before interest and taxes (EBIT) margins fell to 2.8% from 8.8%, a year-over-year decline of 64%. Margin improvements in Europe and China were unable to offset the massive decline in North America because those regions have smaller sales volume, so total company EBIT came in at $500 million , a 67% decline from the prior-year period. 

More pain ahead

Tim Stone, Ford's CFO, admitted that his company's fourth-quarter results were quote "not OK." But that's a massive understatement. Ford's earnings were a multi-car pile-up. The company is failing in every single region. And so far, restructuring seems to be making things worse. 

Unfortunately, Ford's management has not announced plans to move away from the restructuring strategy, so auto industry investors can expect more pain going forward.


William Ebbs has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Ford Motor Company Stock Quote
Ford Motor Company
$11.47 (2.41%) $0.27

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 10/03/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.