Please ensure Javascript is enabled for purposes of website accessibility

Popeyes Chicken Sandwich Causes Sales to Jump 42% Higher

By Rich Duprey - Feb 10, 2020 at 11:31AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The record-breaking results are overshadowing upbeat performance at its sibling Burger King chain.

Popeyes Louisiana Kitchen conquered the chicken sandwich wars as Restaurant Brands International (QSR 0.74%) reported sales for the fried chicken chain surged 42% in the fourth quarter after the sandwich was reintroduced.

The restaurant operator said the chicken sandwich "has proven to be a game changer for the brand in every way," as comparable store sales spiked over 34% for the period. The success of the menu item is likely to overshadow the results from Restaurant Brands' Burger King chain, which also delivered its strongest period of growth in over two decades.

Woman eating fried chicken sandwich

Image source: Getty Images.

Ruffling feathers in the quick-serve space

Popeyes reinvigorated the chicken sandwich category. While Chick-fil-A had long been the province of the premiere chicken sandwich, the industry was upended by Popeyes spicy chicken offering. It sold out within weeks when it was first introduced, and lines formed around the block in some locations when it was brought back in November.

It set off a scramble among competitors like Wendy's to tout their own sandwich, and had McDonald's franchisees clamoring for the burger chain to finally introduce its own "world class" chicken sandwich.

Sales at Popeyes rocketed to $1.3 billion from $934 million a year ago in the fourth quarter, and full year sales were 18.5% higher at $4.4 billion. The meteoric rise, however, is likely to create something of a letdown when the restaurant chain reports first quarter 2020 results, and it will be a difficult hurdle to get over a year from now as well.

Rich Duprey has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Restaurant Brands International Inc. Stock Quote
Restaurant Brands International Inc.
$60.93 (0.74%) $0.45
McDonald's Corporation Stock Quote
McDonald's Corporation
$265.45 (1.25%) $3.27
The Wendy's Company Stock Quote
The Wendy's Company
$21.30 (-0.47%) $0.10

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/15/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.