Please ensure Javascript is enabled for purposes of website accessibility

Get Ready for the Top 10 Movies and Shows on Netflix

By Jon Quast – Feb 24, 2020 at 7:11PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Netflix continues to leverage data to boost viewership.

Those who wish to binge-watch only the most popular content on Netflix (NFLX 1.39%) have reason to rejoice today. In a company blog post, Netflix announced that it's adding new rows to the Netflix home screen. These rows, updated daily based on user engagement, display the overall top-ten most popular content, in addition to rows specific to movies and shows. Until now, knowing what was most popular on the streaming giant's platform was somewhat of a mystery.

In addition to displaying these top-ten lists, Netflix also stated that top-ten content will receive a top-ten badge, identifying the popular programming wherever you find it on the platform.

Examples of content with top ten badge on Netflix.

Image source: Netflix.

A data-driven company

Netflix began producing original content in 2013, and user data (like what is being watched and for how long) proved most helpful. This data drives its content media strategy, and its unique user insight partially explains how it's been so successful in creating quality content. The company received more Oscar nominations than any traditional Hollywood producer this year.

Netflix has thousands of hours of original programming now on its platform and, left uncurated, finding relevant content could be overwhelming to the average user. To solve this problem, Netflix developed an algorithm to provide personalized suggestions on what programming to watch. Once again, the company knows its users, and knows what they are most likely to want to watch.

The top-ten lists are the latest instance of Netflix curating its content to make viewing simpler. The company stated that it began testing these lists in Mexico and the United Kingdom over six months ago. Apparently, it now has enough test data to determine that these lists will help all 167 million of its global subscribers.

Jon Quast has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Netflix. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Netflix, Inc. Stock Quote
Netflix, Inc.
NFLX
$240.02 (1.39%) $3.29

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
338%
 
S&P 500 Returns
108%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 10/07/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.