What happened

Stocks sold off hard Monday morning on coronavirus concerns, and while high-flying, profitless tech stocks got hit hardest, it's looking like investors cannot count on stolid, cash-rich blue chips to be immune to coronavirus either.

In afternoon trading, shares of Visa (NYSE:V) tumbled 4.2% and Mastercard (NYSE:MA) fell 5%, while Walt Disney (NYSE:DIS) suffered a 5.4% loss as of 12:35 p.m. EST.

So what

The good news is that Visa and Mastercard are up a bit off their lows of earlier today; the bad news is that Disney hasn't recovered much at all. Why not?

Consider the business models. As payment processors, Visa and Mastercard's fortunes are both tied to the economy and to consumer spending at large. Providing credit for purchases of everything from vacations to concerts to restaurant visits -- all of which can be expected to take a serious hit from consumers looking to avoid human contact while the coronavirus runs its course -- is the crux of Visa and Mastercard's business. So too, though, are sales of health-care items like face masks and hand sanitizer -- which could moderate the damage to Visa and Mastercard's revenue streams.

And yes, Walt Disney may have some insulation from coronavirus. Some consumers can be expected to cocoon at home and watch Disney+ for a while. But the company gets much more of its revenue from movie production (Disney's third largest revenue provider by business segment) and domestic parks (the company's biggest business). If consumers avoid movie theaters and, especially, postpone trips to Disneyland while this pandemic runs its course, it will be especially bad for Disney.

Now what

For now, no one's quite sure how bad the COVID-19 coronavirus will get, but the weekend's news that it has broken out in sizable numbers in South Korea, Iran, and Italy suggests things may get worse before they get better.

As bad as today's selloff looks, it could also get worse before it gets better. With today's S&P 500 still trading at a very rich 24.3 times earnings, I wouldn't rush to try and catch this falling knife just yet.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.