Starbucks (SBUX) changes its menu frequently by rotating in various seasonal limited-time offers. Some are new to the menu while others are returning favorites.
For spring, the coffee chain has three new cold beverages, including two non-dairy drinks made using coconut milk. It has also added a new take on its cold foam topping for its Nitro Cold Brew.
Starbucks has two new dairy-free seasonal options. Image source: Starbucks.
What drinks is Starbucks adding?
"We were inspired by Venice Beach and the California sun, reminiscent of a L.A. kind of vibe," said Kris Murray, product specialist for the Starbucks Beverage Research & Development team in a press release. "This concept led to colorful coconut milk beverages with a tropical twist, featuring flavors like matcha, turmeric, pineapple, and ginger."
The drinks include:
- Iced Golden Ginger Drink: This yellow-colored beverage mixes ginger, pineapple, and turmeric flavors, shaken with coconut milk and ice.
- Iced Pineapple Matcha Drink: A green drink, this one uses matcha green tea along with flavors of pineapple and ginger. It's also shaken with coconut milk and ice.
- Nitro Cold Brew with Salted Honey Cold Foam: This one, which comes in at 40 calories for a grande (medium), expands the chain's Cold Foam line, which is a unique offering.
A smart strategy
The first two drinks are visually striking. They're also both dairy- and coffee-free. Offering non-dairy and non-coffee options expands the chain's customer base.
Seasonal limited-time offers drive traffic and get regulars to spend more money. These seem like clever choices that should help the chain kick off its spring business.
