Please ensure Javascript is enabled for purposes of website accessibility

Starbucks Tests Environmentally Friendly Cup

By Daniel B. Kline - Mar 9, 2020 at 9:08AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The chain has pledged to improve its cups by 2022.

Starbucks (SBUX -0.78%) wants to limit its impact on the environment. The chain has pledged to develop "a more recyclable and compostable hot cup solution by 2022," according to a press release. 

It has been making progress on getting that done and has started testing a BioPBS coated paper cup in select stores in Vancouver, Seattle, San Francisco, New York, and London. The tests are designed to determine how the cups perform compared to its current cups, when used by consumers.

A Starbucks cup is being recycled

Starbucks wants to offer a recyclable cup. Image source: Starbucks.

A greener Starbucks

Disposable cups produce a lot of waste. That's something Starbucks wants to cut down on, partly because it's the right thing to do, and partly because being bad for the environment does not fit the company's image.

The chain began a multi-decade effort to become "resource positive" in January. To support those efforts, the company has been focusing on single-use packaging and how it manages its waste, and has been conducting a NextGen Cup Challenge to find a new recyclable cup.

"While this cup trial is an exciting step forward, Starbucks will continue to evaluate additional NextGen Cup Challenge winning concepts and cup technologies, as well as learn from other reusable and recyclable innovations to find the most sustainable solutions for its business, partners (employees) and customers," the company said in a statement.

One step at a time

Starbucks has taken a smart approach to reaching its goals. It has set a lofty target but has given itself lots of time to get there. That allows the company to show it cares while also not putting too much pressure on its operations in the short term.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Starbucks Corporation Stock Quote
Starbucks Corporation
SBUX
$78.64 (-0.78%) $0.62

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
316%
 
S&P 500 Returns
112%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 07/05/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.