Please ensure Javascript is enabled for purposes of website accessibility

American Outdoor Brands to Write Down $81 Million of Outdoor Segment Goodwill

By Rich Duprey - Mar 30, 2020 at 10:57AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Retailers are halting or delaying product orders for outdoor goods amid the COVID-19 pandemic.

American Outdoor Brands (SWBI 4.70%) is taking a huge, non-cash impairment charge against the goodwill it carries for its outdoor segment as the coronavirus pandemic caused major retail customers to delay or cancel orders for non-essential products.

While gun sales have surged over the past month, likely boosting American Outdoor's firearms business, the outdoors segment has suffered from consumers following advice to self-quarantine and self-isolate.

In an SEC filing, the company said it expects to see revenue decline and cash flows to be reduced, which is leading it in its fiscal fourth quarter to write down 45% to 55% of the $162 million in goodwill it recorded in its outdoor products and accessories segment.

Father and son sitting in a tent

Image source: Getty Images.

A future of unknowns

While the stay-at-home orders many states and localities issued as the COVID-19 disease spread have encouraged people to still go outdoors for exercise, sporting goods stores have closed and retailers are prioritizing goods and services that people find essential., for example, has slowed deliveries for non-essential goods as it concentrates its efforts on delivering essential products to consumers.

American Outdoor says based upon its expectations for the revenue hit the outdoor segment is going to take, it has withdrawn the guidance it previously issued for the division for the full fiscal year.

It is also adding a new risk factor to its annual report regarding the coronavirus that acknowledges its business has already been adversely affected, "but the full extent of its impact will depend on future developments that are uncertain and cannot be accurately predicted."

Of the $182.2 million in total goodwill on its balance sheet, most comes from American Outdoor's outdoor products segment.


John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Rich Duprey has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Amazon and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Smith & Wesson Brands, Inc. Stock Quote
Smith & Wesson Brands, Inc.
$14.70 (4.70%) $0.66, Inc. Stock Quote, Inc.
$142.69 (3.53%) $4.86

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/11/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.