Coca-Cola (KO -1.11%) shareholders underperformed a weak market last month as their stock lost 17% compared to a 12.5% drop in the S&P 500, according to data provided by S&P Global Market Intelligence.
The decline put Coke about even with broader indexes so far in 2020, down 24% in the first quarter.
Blue chip consumer staples investments like Coca-Cola are often safe havens during market slumps. Yet Coke stock was hurt by worries about a significant negative impact from the COVID-19 outbreak on the business.
The company warned in mid-March that plunging consumer traffic at restaurants, plus the cancellation of major sporting events and most forms of public entertainment activities, will likely harm short-term earnings. Coke gets a large portion of its revenue from those on-premises sales.
Coke tapped debt markets on March 20, adding more than $5 billion to its cash savings. Executives are slashing costs while attacking sales opportunities online and in retailing stores, too. "We are confident about our ability to navigate from a liquidity perspective," they said in a note to investors.
Yet the company is still likely to see a significant short-term impact to its business while social distancing efforts dampen demand for ready-to-drink soda products.