Please ensure Javascript is enabled for purposes of website accessibility

Apple Acquires AI Start-Up Voysis

By Danny Vena - Apr 7, 2020 at 4:08PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The iPhone maker is apparently taking another crack at improving Siri's language skills.

Apple (AAPL 0.34%) has acquired Voysis, an artificial intelligence (AI) start-up focused on helping systems provide better responses to voice commands. Bloomberg reported the acquisition on Friday. The most obvious application would be to continue the incremental improvements Apple has been making on Siri, the iPhone's voice-activated digital assistant.

The company told Bloomberg that Apple "buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

A woman talking into a smartphone

Image source: Getty Images.

Voysis's website, which has since been shuttered, reportedly said the company used AI tools that focused on customer databases to develop a deep understanding of the company's products and services, as well as industry-specific vocabulary.

The Dublin-based company, which also has offices in Boston and Edinburgh, uses its AI acumen to help digital assistants better understand everyday language. Voysis previously marketed its product as a solution for companies looking to develop or improve their own voice-powered apps, with a particular focus on online shopping apps and those in the retail sector.

One of the more appealing features of Voysis technology is its size. Bloomberg reported that a Voysis co-founder had said that once the AI system was trained, the company was able to reduce the scope of its solution to take up just 25 megabytes of memory, small enough to be run on the edge, or locally on smartphones without requiring an internet connection.

This was the second such deal for Apple in just over a week. The company in late March acquired weather app Dark Sky, which gained popularity for its ability to provide hyperlocal weather forecasts.

Danny Vena owns shares of Apple. The Motley Fool owns shares of and recommends Apple. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
$173.62 (0.34%) $0.59

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/17/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.