Please ensure Javascript is enabled for purposes of website accessibility

Amazon Partners With AT&T's HBO and Warner Bros. Units to Add More Free Streaming Video Content

By Keith Noonan - Apr 15, 2020 at 5:25PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The coronavirus pandemic has made free content an important battlefield in the streaming wars.

The novel coronavirus pandemic has prompted more people to stay inside and pass the time by consuming entertainment through streaming services, and many companies are offering free content to bring viewers to their platforms. Amazon.com (AMZN 2.07%) rolled out an assortment of new free movies and television shows on Wednesday through a partnership with AT&T's (T 1.27%) HBO and Warner Bros. units.

Everyone with a basic Amazon account will now be able to stream all episodes of HBO television series, including Big Little Lies, BallersBarry, Silicon Valley, and Succession and a library of 20 Warner Bros. films that includes Detective Pikachu, The Lego Movie 2, and Crazy, Stupid Love. Outside the Amazon ecosystem, AT&T's HBO has made over 500 hours of video content available for viewing without a paid subscription.

A person pointing a remote at a television screen.

Image source: Getty Images.

Streaming platforms are playing the long game

Companies including Apple, Lionsgate, and ViacomCBS have also offered free movies and television programs to stream in response to the novel coronavirus pandemic. The streaming video industry was already highly competitive before the unprecedented conditions brought about by the virus, and high-quality free content offerings have become an increasingly important frontier in the streaming wars. The push will create upfront costs or lost sales for many streaming leaders, but these initiatives also present ways to attract users who could stick around long term. 

Unlike many media companies, Amazon has the benefit of the potential for free streaming to bring users to its e-commerce platform. The online retail and cloud computing giant has been impressively resilient amid the coronavirus crisis, with its share price recently hitting an all-time high. 

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Keith Noonan owns shares of AT&T. The Motley Fool owns shares of and recommends Amazon and Apple. The Motley Fool recommends Lions Gate Entertainment Class A and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Amazon.com, Inc. Stock Quote
Amazon.com, Inc.
AMZN
$143.55 (2.07%) $2.91
Apple Inc. Stock Quote
Apple Inc.
AAPL
$172.10 (2.14%) $3.61
AT&T Inc. Stock Quote
AT&T Inc.
T
$18.27 (1.27%) $0.23
Paramount Global Stock Quote
Paramount Global
PARA.A
$29.50 (1.20%) $0.35

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
400%
 
S&P 500 Returns
128%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/14/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.