Please ensure Javascript is enabled for purposes of website accessibility

BJ's Wholesale Club Allowing Free Membership, Shopping Privileges for Coronavirus First Responders

By Eric Volkman – Apr 17, 2020 at 7:13PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Those individuals will also be able to shop there without a membership during the retailer's once-per-week "appreciation hour."

BJ's Wholesale Club (BJ -2.09%) is showing its appreciation of first responders and healthcare workers in a material way. The company announced Thursday that these individuals, who constitute the front line in the battle against the SARS-CoV-2 coronavirus, can receive a four-month Inner Circle membership to the warehouse club free of charge.

But they won't necessarily require that membership to shop there. The retail club also announced that during an "appreciation hour" each Sunday from 8:00 a.m. to 9:00 a.m., those people will be able to shop at BJ's outlets without any membership. This program begins this coming Sunday, April 19.

Facade of a BJ's Wholesale Club.

Image source: BJ's Wholesale Club.

In its press release announcing these moves, BJ's said that it is "proud to offer a designated shopping hour to first responders and healthcare workers as a small way to say thank you for their hard work and dedication."

The company also updated its shopping windows exclusive to its club members who are aged 60 and over. These customers have a dedicated hour from 8:00 a.m. to 9:00 a.m. Monday through Saturday. This applies to all BJ's locations.

Big box retailers have seen particularly brisk business in the face of the coronavirus, as customers flock to the stores to load up on essentials. Many saw dramatic increases in sales last month around the time "stay at home" mandates came into effect.

On Friday, BJ's shares rose by 2.3%. That was only slightly lower than the gains recorded by other consumer goods stocks and the broader equities market. 

Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

BJ's Wholesale Club Holdings, Inc. Stock Quote
BJ's Wholesale Club Holdings, Inc.
BJ
$74.47 (-2.09%) $-1.59

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
342%
 
S&P 500 Returns
107%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/29/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.