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AT&T's HBO Max to Launch Following Memorial Day Weekend

By Donna Fuscaldo – Apr 21, 2020 at 11:45AM

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HBO Max will debut without new original content including a "Friends" reunion show.

AT&T's (T 0.81%) HBO Max streaming service will make its U.S. debut on May 27, the Wednesday after Memorial Day weekend. 

The new streaming service, which will compete with the likes of Netflix (NFLX 7.07%) Walt Disney's (DIS 3.00%) Disney +, and Amazon's (AMZN 2.19%) Prime Video, will cost $14.99 a month, making it the costliest of the platforms. 

Through the service, viewers will get access to all of HBO's content as well as old TV shows including "Friends" and "Rick and Morty." The service is free to existing HBO Now customers.  

A screen with different content to choose from and a hand holding a remote.

IMAGE SOURCE: GETTY IMAGES.

HBO Max had planned to launch with a plethora of new content but with movie and television production shut down amid the pandemic, that's being pushed out. According to the Wall Street Journal, HBO Max's much-awaited "Friends" reunion show is delayed until the summer or fall. Other comedies and dramas that were in development are also on hold. 

Without the "Friends" reunion show at launch, which HBO Max was counting on to lure new subscribers its way, it is not clear how the service will fare. After all, it's going up against some heavy hitters that are seeing usage surge amid the pandemic. As of the beginning of April, Disney+ has more than 50 million subscribers, up from 22 million in February. Meanwhile, Netflix has 167 million global subscribers. 

"Our number one goal is having extraordinary content for everyone in the family, and the HBO Max programming mix we are so excited to unveil on May 27 will bear that out," WarnerMedia Entertainment chairman Robert Greenblatt said in a statement to The Hollywood Reporter.   "Even in the midst of this unprecedented pandemic, the all-star teams behind every aspect of HBO Max will deliver a platform and a robust slate of content that is varied, of the highest quality, and second to none."

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Donna Fuscaldo has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Amazon, Netflix, and Walt Disney and recommends the following options: long January 2021 $60 calls on Walt Disney, short January 2022 $1940 calls on Amazon, and long January 2022 $1920 calls on Amazon. The Motley Fool has a disclosure policy.

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Stocks Mentioned

AT&T Inc. Stock Quote
AT&T Inc.
T
$15.86 (0.81%) $0.13
Amazon.com, Inc. Stock Quote
Amazon.com, Inc.
AMZN
$116.91 (2.19%) $2.50
The Walt Disney Company Stock Quote
The Walt Disney Company
DIS
$98.72 (3.00%) $2.88
Netflix, Inc. Stock Quote
Netflix, Inc.
NFLX
$240.22 (7.07%) $15.86

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