Please ensure Javascript is enabled for purposes of website accessibility

Why Target Stock Jumped 18% Last Month

By Keith Noonan – May 11, 2020 at 8:52AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The retail stock gained ground in April, but the market didn't seem to be impressed by its explosive digital sales growth.

What happened

Shares of Target (TGT -0.23%) climbed 18% in April, according to data from S&P Global Market Intelligence. The retailer's stock bounced back after falling 9.7% in March's trading.

^SPX Chart

^SPX data by YCharts

The broader market bounced back in April after concerns related to the novel coronavirus prompted steep sell-offs in March, and Target stock benefited from the positive momentum. The retail giant's management gave an update on April 23 stating that profitability would take a hit in the first quarter due to coronavirus-related expenses, and while the company's share price dipped following this news, it still closed out the month with solid double-digit gains.

The outside of a Target store.

Image source: Target.

So what

Target stock climbed in conjunction with the broader market throughout much of last month, but the company's share price fell after management announced that increased costs stemming from the novel coronavirus would cause its first-quarter margin to fall by 5% due to increased costs and a less profitable sales mix.  On the other hand, Target announced that its business had proved resilient and was seeing strong sales performance driven by growth for online retail and substantial market share gains across its core product categories.

At the time of the April 23 press release, Target noted that comparable sales were up more than 7% quarter to date -- with a slight decline at physical stores being offset by digital sales more than doubling. The retailer reported that online retail sales were up 275% month-to-date in April, while same-store sales at physical stores saw a mid-teens decline across the same period. 

Now what

Target stock has continued to gain ground in May's trading. Shares are up roughly 5.6% this month as of this writing.

^SPX Chart

^SPX data by YCharts

Target has extended its $2-per-hour temporary wage increase for front-line employees until May 30, but the business looks well positioned in the retail space despite near-term headwinds. The company is scheduled to report first-quarter results and host a conference call after the market closes on May 20.

Target stock trades at roughly 23 times the average analyst target for this year's earnings and has a dividend yield of approximately 2.3%.

Keith Noonan has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Target Corporation Stock Quote
Target Corporation
TGT
$152.61 (-0.23%) $0.35

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
329%
 
S&P 500 Returns
106%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/26/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.