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HBO Max Lands More Distribution Partners Ahead of Launch

By Donna Fuscaldo - Updated May 20, 2020 at 5:26PM

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Despite an expanding list of distribution partners, HBO Max still hasn't brought on Roku, Comcast, or Amazon Fire TV.

AT&T's (T 1.27%) HBO Max streaming service landed new distribution partners ahead of its May 27 launch.

In a press release, AT&T's WarnerMedia unit said Altice USA, Cox Communications, SamsungSony Interactive EntertainmentVerizon, and National Cable Television Cooperative will all distribute HBO Max. WarnerMedia has already inked distribution deals with AT&T, AppleCharter, Google, Hulu, and YouTube TV.

With the addition of the new distribution partners, millions of customers will have access to HBO Max at its launch. 

A TV screen full of content titles with a remote pointing toward them.

Image source: Getty Images.

But what's still absent from its roster are Roku, Comcast, and Amazon Fire TV. Landing Roku is particularly important for HBO Max given that it's the leading streaming platform, boasting around 40 million active accounts. The same goes for Comcast, one of the country's biggest cable companies.    

An HBO Max spokesperson told Variety it's in talks with Roku in hopes of reaching an agreement before the launch. The likelihood of HBO Max adding Amazon Fire TV as a distribution partner in the coming days is slim, noted Variety. HBO Max is going up against the likes of NetflixWalt Disney's Disney+, and Amazon's Prime Video, boasting 10,000 hours of content. Coming in at $14.99 a month, it's the costliest of the streaming services. 

Heading into the launch there were high expectations HBO Max would emerge as a formidable competitor, launching with a ton of new content including a much-awaited "Friends" reunion show. But the pandemic changed that, forcing the shutdown of production of movies and shows, pushing new original content out beyond the launch date. 

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Donna Fuscaldo has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Amazon, Apple, Netflix, Roku, and Walt Disney. The Motley Fool recommends Verizon Communications and recommends the following options: long January 2021 $60 calls on Walt Disney, short January 2022 $1940 calls on Amazon, long January 2022 $1920 calls on Amazon, and short July 2020 $115 calls on Walt Disney. The Motley Fool has a disclosure policy.

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Stocks Mentioned

AT&T Inc. Stock Quote
AT&T Inc.
$18.27 (1.27%) $0.23
Apple Inc. Stock Quote
Apple Inc.
$172.10 (2.14%) $3.61
Verizon Communications Inc. Stock Quote
Verizon Communications Inc.
$45.15 (0.83%) $0.37
The Walt Disney Company Stock Quote
The Walt Disney Company
$121.57 (3.30%) $3.88
Netflix, Inc. Stock Quote
Netflix, Inc.
$249.30 (2.72%) $6.60, Inc. Stock Quote, Inc.
$143.55 (2.07%) $2.91
Sony Corporation Stock Quote
Sony Corporation
$86.80 (1.14%) $0.98
Charter Communications, Inc. Stock Quote
Charter Communications, Inc.
$478.12 (2.56%) $11.93
Samsung Electronics Co., Ltd. Stock Quote
Samsung Electronics Co., Ltd.
$114,800.00 (0.53%) $600.00
Altice USA, Inc. Stock Quote
Altice USA, Inc.
$11.79 (2.61%) $0.30
Roku Stock Quote
$83.81 (3.92%) $3.16

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