Please ensure Javascript is enabled for purposes of website accessibility

Why Beyond Meat Stock Rose Today

By Joe Tenebruso – Updated Jun 18, 2020 at 6:09AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The plant-based food maker is pricing its wares more aggressively to entice more burger lovers.

What happened

Shares of Beyond Meat (BYND -7.33%) climbed on Monday after the meat alternatives company said it would begin selling value packs of its popular plant-based burgers at Walmart (WMT 0.96%) and Target (TGT -2.56%) stores nationwide. 

By the close of trading, Beyond Meat's stock was up 3% after rising as much as 10% earlier in the day.

So what

This summer, Beyond Meat wants you to use its plant-based meat in place of your regular beef burgers. To help you make the switch, it will offer lower-priced "Cookout Classic" 10-packs of its meatless burger patties. The limited-edition packs will be available at Target, Walmart, and certain other retailers from June 22 until the middle of August.

"With summer grilling season underway, we are pleased to launch Cookout Classic value packs nationwide at our most affordable price point to date," Beyond Meat CEO Ethan Brown said in a press release.

Beyond Meat's new Cookout Classic 10-pack of plant-based burger patties.

Beyond Meat wants its plant-based products to become your new summertime barbecue favorites. Image source: Beyond Meat. 

Through July 4, Beyond Meat will also launch promotions for its other products at major retailers, such as Kroger and Amazon-owned Whole Foods. "This forward-looking pricing represents an important milestone along our journey to make Beyond Meat more accessible to all consumers," Brown said.

Now what

Beyond Meat also noted in its press release that it intends to launch a new direct-to-consumer website later this summer. The move could help strengthen its relationship with its end customers. It would also come at a time when more consumers are shifting their food purchases to online channels, driven in part by the coronavirus pandemic and related social distancing measures.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Joe Tenebruso has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Amazon. The Motley Fool recommends Beyond Meat, Inc and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Beyond Meat Stock Quote
Beyond Meat
$14.54 (-7.33%) $-1.15
Walmart Stock Quote
$131.31 (0.96%) $1.25
Target Corporation Stock Quote
Target Corporation
$148.71 (-2.56%) $-3.90

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/27/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.