Kim Kardashian West is set to bring her millions of fans to Spotify. The popular reality TV star signed a deal to co-host a new podcast focused on criminal justice reform, according to The Wall Street Journal. The show, which will be co-hosted by television producer Lori Rothschild Ansaldi, will be exclusive to Spotify's platform.
Spotify also struck a deal with Warner Bros. and DC that will bring a slew of popular comic book heroes to its podcasts. The partnership spans the entire DC Universe -- including iconic characters such as Batman, Superman, and Wonder Woman -- as well as other Warner Bros. Studio series. DC and Warner Bros. will also create new characters and storylines that will debut on Spotify.
Spotify is investing heavily to bring some big-time stars -- and now, superheroes -- to its listeners. In May, Spotify agreed to pay more than $100 million to Joe Rogan to move his popular podcast exclusively to its platform.
By locking up some of the industry's biggest stars, Spotify is seeking to differentiate itself from its formidable rivals, which include the mighty Amazon.com and Apple.