Please ensure Javascript is enabled for purposes of website accessibility

Starbucks Is Offering Impossible Foods in U.S. Stores

By Jennifer Saibil – Updated Jun 23, 2020 at 10:14AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The coffee company is delivering on its commitment to a more environmentally-friendly menu.

Starbucks (SBUX -0.81%) is continuing to act on its commitment to sustainability with the launch of Impossible Foods products at stores in the U.S.

Protecting the planet's resources

Back in January, CEO Kevin Johnson laid out a multi-decade plan to make the company more environmentally friendly. One of the five strategies presented was a commitment to migrate toward more sustainable food products. 

Starbucks store interior.

Image source: Starbucks.

"Starbucks aspiration is to become resource positive," Chief Sustainability Officer Michael Kobori said in a company blog post on Tuesday. "This aspiration, coupled with the insight that our customers are looking for more plant-based choices, has inspired the development of exciting and delicious plant-based beverages and food."

Keeping up with customer tastes

Starbucks has featured non-dairy milk options for several years and has launched more new beverages for the summer menu that include almond milk and coconut milk. It's also introducing the Impossible Breakfast Sandwich made with plant-based meats, as well as vegan bagels and oatmeal.

Impossible foods are available for purchase at supermarkets and online, and the company already has a partnership with Restaurant Brands International's (QSR 0.00%) Burger King where it sells plant-based Whoppers.

Bringing it home

Starbucks already serves Beyond Meat (BYND 0.14%) products at its restaurants in Canada, and it added the alternative meat company's products to Chinese menus in April. 

Starbucks said that according to the Good Food Institute, plant-based foods is a $5 billion industry that has grown 29% over the past two years, driven by a 40% increase in plant-based milks and a 38% increase in plant-based meats. Starbucks is seizing the opportunity to benefit from those trends as well as execute on its plans for sustainability.

Jennifer Saibil has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Starbucks. The Motley Fool recommends Beyond Meat, Inc. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Starbucks Corporation Stock Quote
Starbucks Corporation
$84.12 (-0.81%) $0.69
Restaurant Brands International Inc. Stock Quote
Restaurant Brands International Inc.
$54.97 (0.00%) $0.00
Beyond Meat Stock Quote
Beyond Meat
$14.56 (0.14%) $0.02

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/27/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.