Please ensure Javascript is enabled for purposes of website accessibility

Microsoft Is Permanently Closing All Retail Stores

By Anders Bylund – Updated Jun 30, 2020 at 10:18AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The software titan will not reopen its 82 retail stores, which are currently closed due to COVID-19 policies.

Software giant Microsoft (MSFT 3.38%) is taking a "new approach to retail." The company is closing all of its physical Microsoft Store locations, except for four remaining locations, for good, focusing its retail efforts on e-commerce storefronts.

It's the end of the Microsoft Store as we know it

Microsoft's 72 U.S. retail locations and 10 international stores are already closed due to COVID-19 mitigation efforts. The store closings will now be permanent, effective immediately. Microsoft will record a pre-tax charge of $450 million to account for the related asset write-offs and impairments. The expenses are going into the second quarter of 2020, which ends on June 30.

The online sales department will shoulder Microsoft's retail efforts, serving every market from consumers to enterprise customers. Staff from the retail stores is not being laid off. They were retrained during the COVID-19 closedown to serve in Microsoft's online retail services instead, using tools such as video chat and virtual workshops. The digital stores on Microsoft.com, Xbox, and Windows already reach "up to 1.2 billion monthly customers" in nearly 200 geographic markets.

A store worker holds a sign reading Sorry we're closed.

Image source: Getty Images.

Four locations will remain, converted into Microsoft Experience Centers that are more about hands-on demonstrations of Microsoft technologies than outright sales.

Microsoft's retail presence was already shrinking before the COVID-19 pandemic came along to speed up the process. The last store closings were originally intended for the end of 2020 or early 2021. The coronavirus pandemic only accelerated Microsoft's existing plan.

"We are energized about the opportunity to innovate in how we engage with all customers, maximize our talent for greatest impact, and most importantly help our valued customers achieve more," Microsoft Corporate Vice President David Porter said in a prepared statement.

Editors' Note: The headline of this article has been updated to reflect that all Microsoft retail store locations will close, with four evolving into Microsoft Experience Centers.

Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool's board of directors. Anders Bylund has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Microsoft and recommends the following options: long January 2021 $85 calls on Microsoft and short January 2021 $115 calls on Microsoft. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Microsoft Corporation Stock Quote
Microsoft Corporation
MSFT
$248.88 (3.38%) $8.14

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
331%
 
S&P 500 Returns
106%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 10/04/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.