Please ensure Javascript is enabled for purposes of website accessibility

Why Genius Brands Stock Plunged 25% Today

By Joe Tenebruso – Jul 6, 2020 at 5:55PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Investors were apparently disappointed by the media company's big announcement.

What happened

Shares of Genius Brands International (GNUS -3.56%) shed a quarter of their value on Monday after the children's entertainment company said it will launch a major new business.

So what 

On July 2, Genius Brands' stock soared after it promised to unveil an "exciting business development" on July 6. Well, today is July 6, and investors apparently weren't so excited about what they heard.

A chart that rises then falls, with a further upward move erased.

After rocketing higher on Thursday, Genius Brands stock plummeted on Monday. Image source: Getty Images.

Genius Brands announced that it will create a new joint venture with Stan Lee's POW! Entertainment called Stan Lee Universe. The JV will control the global rights to much of the intellectual property that Lee created after his time at Marvel Entertainment. Genius Brands will serve as the managing and controlling partner of the Stan Lee Universe. 

"Stan Lee Universe is a once in a lifetime asset drawn from over 100 original, heretofore unexploited properties, created by the most successful creator of intellectual property of our time," Genius Brands CEO Andy Heyward said in a press release.

Now what

There's little doubt that this portfolio of Lee's creations has substantial value. He helped to create many popular superhero characters, including Spider-Man, Iron Man, Captain America, and The Avengers. Many of his newer creations will also likely prove popular with children.

The question is: How much is this character portfolio worth?

There's no possible way Genius Brands -- with its roughly $55 million in cash reserves -- could have outbid companies like Disney -- which recently raised more than $10 billion via debt offerings -- unless they didn't believe these assets were worth what Genius Brands was willing to pay for them.

So Heyward's grandiose statements regarding the JV -- such as "There simply is no greater treasure chest of intellectual property anywhere" -- seem a little far-fetched, to say the least. 

And judging by the stock's plunge today, investors are not nearly as excited about this property as Heyward is.

Joe Tenebruso owns shares of Walt Disney. The Motley Fool owns shares of and recommends Walt Disney and recommends the following options: long January 2021 $60 calls on Walt Disney and short July 2020 $115 calls on Walt Disney. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Genius Brands International, Inc. Stock Quote
Genius Brands International, Inc.
GNUS
$0.61 (-3.56%) $0.02
The Walt Disney Company Stock Quote
The Walt Disney Company
DIS
$97.45 (-1.96%) $-1.95

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
342%
 
S&P 500 Returns
107%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/29/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.