Please ensure Javascript is enabled for purposes of website accessibility

Epic Games Brings a New Payment System to "Fortnite," and It Comes With a 20% Discount

By Anders Bylund – Aug 13, 2020 at 4:56PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The game publisher really doesn't want to pay Apple and Google a 30% cut of its in-game revenue anymore.

Fortnite developer Epic Games is challenging the revenue-sharing business models of leading mobile app stores. Both Apple (AAPL -1.96%) and Alphabet (GOOG -1.24%) (GOOGL -1.02%) take a 30% cut of in-app payments flowing through the Apple App Store and Google Play Store. Epic says that this slice is too large, and so it announced today that it is starting up its own payment service for Fortnite players.

What's new?

The latest version of Fortnite on Android and iOS devices comes with a new payment option for the purchase of so-called V-Bucks and other in-game upgrades. Gamers can still choose to use the relevant app store's payment system at the same prices as before, or they can go with the new Epic direct-payment option at a 20% discount.

At the same time, purchases made on other platforms such as the PC, Xbox One, or PlayStation 4 versions of Fortnite simply come with an automatic 20% discount. Epic said that the new prices are here to stay, with one exception: "If Apple or Google lower their fees on payments in the future, Epic will pass along the savings to you."

To avoid protests from disgruntled players who just missed out on this attractive deal, Epic is also issuing a bonus of 20% in additional V-Bucks for purchases made in the last 30 days. The company is also sending out new V-Bucks cards to physical stores and e-commerce vendors, reflecting the lower prices seen in the Epic direct payment service. Redeeming previously purchased cards will trigger a 20% V-Bucks bonus.

Rendering of an axe-like item found in the Fortnite video game.

Behold the Shooting Starstaff Pickaxe, free for Fortnite players. Image source: Epic Games.

Oh, and the bonuses don't stop there. Every active Fortnite player also just received a Shooting Starstaff Pickaxe for free.

The company-specific payment service breaks the terms of service in mobile app stores. Apple has already reacted by kicking Fortnite out of the App Store. That's not the first time this happened, but will it be the last? Epic would like to start a game-changing conversation here, but the mobile platform companies are not playing ball yet.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Anders Bylund owns shares of Alphabet (A shares). The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Stock Quote
$148.11 (-1.96%) $-2.96
Alphabet (A shares) Stock Quote
Alphabet (A shares)
$97.46 (-1.02%) $-1.00
Alphabet (C shares) Stock Quote
Alphabet (C shares)
$97.60 (-1.24%) $-1.22

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 11/26/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.