What happened

Shares of Peloton Interactive (NASDAQ:PTON) rose 6.5% on Wednesday, following a series of analyst price-target hikes.

So what

On Tuesday, Peloton announced a new, lower-priced treadmill designed to bring even more people into the company's ballooning, connected-fitness subscriber base. Peloton also slashed the price of its existing exercise bike and debuted a higher-priced model with additional features geared toward providing customers with a total-body workout experience. 

In a press release, CEO John Foley said:

Our goal is to be the go-to at-home fitness solution for as many people as possible, and with these new product launches, we'll be able to offer access to Peloton's best-in-class fitness content at various price points, depending on what consumers are looking for, especially in a world where people are increasingly working out at home.

A miniature gold bull is on top of a keyboard button labeled buy.

Multiple analysts reiterated their buy ratings on Peloton's stock on Wednesday. Image source: Getty Images.

Wall Street liked what it heard. On Wednesday, analysts at Goldman Sachs, Bank of America, and Wedbush raised their price forecasts for Peloton's shares. Goldman Sachs analyst Heath Terry, who placed a Street-high $110 target price on Peloton's stock, expects these new products and price cuts to boost the company's growth in the year ahead. 

Now what 

Peloton is scheduled to release its fourth-quarter financial results on Thursday, Sept. 10. Investors can tune in to its earnings call at 5:00 p.m. EDT that same day to hear more from the company's management team regarding their new product strategy. 

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.