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Why Peloton Stock Fell Sharply on Thursday

By Daniel Sparks – Oct 29, 2020 at 1:37PM

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This short-seller thinks Peloton investors may be underestimating upcoming competition from Apple.

What happened

Shares of connected fitness product company Peloton Interactive (PTON 2.58%) fell sharply on Thursday, declining more than 5% as of 1 p.m. EDT.

The growth stock's sharp drop was likely driven primarily by a bearish note from short-seller Citron Research Thursday morning.

A man riding a Peloton bike

Image source: Peloton.

So what

Acknowledging on Twitter that Peloton has a "great product at the right time," Citron warned that investors shouldn't "count out [Apple]." Citron pointed to recently published Apple (AAPL 0.83%) patents, including one related to the company's upcoming Peloton-like Apple Fitness+ service. 

The patent shows machine learning and artificial intelligence used for customized workouts and a "burn bar" that will be displayed on users' Apple smartwatches.

Now what

Investors should take Citron's research with a grain of salt. The short-seller firm isn't always right and, in some cases, has been very wrong.

There isn't a specific launch date for Apple's new workout subscription service, but the company has said it is coming late this year.

Daniel Sparks has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Apple and Peloton Interactive. The Motley Fool has a disclosure policy.

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