What happened

Shares of Genius Brands (NASDAQ:GNUS) were falling 5% in morning trading Tuesday after the children's media company released its third-quarter earnings report following yesterday's market close.

So what

The media company showed just $274,000 in revenue for the period, a more than 90% decline in revenue compared to the year-ago period. Last year it delivered the second season of the animated kids show Llama Llama 2 to Netflix (NASDAQ:NFLX), but had no corresponding deals this time around.

Magnifying glass looking at financial statements

Image source: Getty Images.

What it did have was enormous amounts of stock dilution, as shares outstanding ballooned from 11.2 million to almost 219 million. Its net loss narrowed slightly from the year-ago period as it significantly cut operating costs, but its loss of $0.01 per share was dramatically smaller because it was masked by the dilution. Last year its results also looked worse because of a beneficial conversion feature on preferred stock.

Now what

In addition to reporting earnings yesterday, Genius Brands also said it had acquired public relations outfit ChizComm and released a letter from CEO Andrew Heyward in which he said the company was working with Disney's (NYSE:DIS) Marvel Studios "on an important Stan Lee initiative" that it would announce soon.

Genius Brands is known for its often breathless pronouncements, and though it does have rights to create the Stan Lee Universe, it's with the artist's unknown characters developed after his deal with Marvel.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.