The deep discount retailer was a laggard through the early part of the coronavirus pandemic despite its value proposition being one that should have appealed to consumers uncertain about the economy.
However, its namesake chain stumbled while the Family Dollar banner regained its footing. That kind of mixed messaging was missing in the third quarter as Dollar Tree posted solid sales growth and saw profits surge 29% in the period as same-store sales at both chains rose for the first time in a long time.
One of the ideas Dollar Tree has been experimenting with is introducing higher priced goods at its self-named stores. Long a pure play in the dollar store game, the retailer began offering dedicated aisles for products that were priced in the $3 to $5 range as a means of continuing to provide value to consumers.
It's been well received by customers and Dollar Tree said it would expand the concept to 500 stores in the spring.