Please ensure Javascript is enabled for purposes of website accessibility
Free Article Join Over 1 Million Premium Members And Get More In-Depth Stock Guidance and Research

Shopify Reports Record-Setting Black Friday Sales

By Danny Vena - Nov 30, 2020 at 1:13PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The e-commerce platform is starting off the holidays with a bang.

In a press release Saturday, Shopify ( SHOP -2.57% ) announced that merchants using its e-commerce platform achieved record global sales of $2.4 billion on Black Friday alone. This represented an increase of 75% over 2019. 

More than 1 million merchants in 175 countries helped boost the digital sales watermark, with the festivities beginning in New Zealand and continuing around the world. By 8 a.m. EST on Friday, Shopify had already achieved $1 billion in sales.

Woman with a credit card in one hand and a smart phone in the other making an online e-commerce purchase.

Image source: Getty Images.

Shopify also released other metrics to illustrate the early success of its holiday shopping season. The average Black Friday shopping cart totaled $90.70, an increase of 11% compared to the year-ago period. With more people shopping from home due to the pandemic, mobile sales edged lower to 67%, down from 69% in the prior-year period. At the same time, desktop sales climbed to 33%, up from 31%.

This underpins other data that suggested more consumers have pivoted to shopping online in the face of the pandemic. A report from Adobe ( ADBE -8.24% ) Analytics found that online spending during Black Friday jumped nearly 22%, according to a report by CNBC. 

At the same time, preliminary figures showed that retail-store traffic dropped to abysmal levels, down roughly 52% compared to 2019, according to data released by Sensormatic Solutions. The report found that traffic levels were also down for the period beginning on Sunday, Nov. 22, and ending on Black Friday, sliding 45%. The report suggested that fewer in-store doorbuster sales and store closures on Thanksgiving, as well as the increasing adoption of e-commerce, contributed to the decline.

In 2019, Shopify reported sales of $2.9 billion on its platform between Black Friday and Cyber Monday, an increase of 61% over the prior-year period. Investors should stay tuned as Shopify appears poised to demolish the sales records it set just last year. 

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis – even one of our own – helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Shopify Inc. Stock Quote
Shopify Inc.
$1,410.00 (-2.57%) $-37.15
Adobe Inc. Stock Quote
Adobe Inc.
$616.53 (-8.24%) $-55.35

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 12/06/2021.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Our Most Popular Articles

Premium Investing Services

Invest better with the Motley Fool. Get stock recommendations, portfolio guidance, and more from the Motley Fool's premium services.