Please ensure Javascript is enabled for purposes of website accessibility

Anheuser-Busch Punts on Budweiser Super Bowl Ads for First Time in 37 Years

By Rich Duprey - Updated Jan 26, 2021 at 1:19PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

But Chipotle Mexican Grill will makes its first appearance ever.

Anheuser-Busch InBev (BUD -2.12%) announced on Monday that it is benching its Budweiser brand during the Super Bowl this year, the first time in 37 years that ads for its iconic brand will not make an appearance. 

Instead, the brewer will use a portion of its ad budget to earn some feel-good extra points by supporting the coronavirus vaccine with a donation to the Ad Council, a nonprofit marketing group.

But even though Budweiser has been dropped from the roster, Anheuser-Busch will continue to plug several other brands during the game, including Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra, and Michelob Ultra Organic Seltzer. Ads for Stella Artois and Cutwater Spirits will also be shown in some local markets.

Football players lined up against one another

Image source: Getty Images.

Budweiser ads have been a staple of the National Football League's big game for nearly four decades, sometimes even stirring up controversy. But with the COVID-19 pandemic canceling many game-watching parties, it is choosing to push other brands this year while raising awareness for the coronavirus vaccine. 

It's part of the reason both Coca-Cola (KO -1.96%) and PepsiCo (PEP -1.50%) will also not be running ads for their flagship products, though Pepsi is still sponsoring the halftime show.

But there's at least one new player on the field this year. Chipotle Mexican Grill (CMG 1.56%) will be making its debut Super Bowl appearance with a spot titled Can a Burrito Change the World?, highlighting the role of the farmer.

On game day, Chipotle will also waive delivery fees for orders it receives through either its app or website, while donating $1 per order to the National Young Farmers Coalition, an organization that promotes independent family farms.

A 30-second Super Bowl ad will set back advertisers around $5.5 million.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Anheuser-Busch InBev SA/NV Stock Quote
Anheuser-Busch InBev SA/NV
BUD
$54.06 (-2.12%) $-1.17
The Coca-Cola Company Stock Quote
The Coca-Cola Company
KO
$60.00 (-1.96%) $-1.20
Chipotle Mexican Grill, Inc. Stock Quote
Chipotle Mexican Grill, Inc.
CMG
$1,272.49 (1.56%) $19.60
Pepsico, Inc. Stock Quote
Pepsico, Inc.
PEP
$161.20 (-1.50%) $-2.45

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
327%
 
S&P 500 Returns
116%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/20/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.