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Why Activision Blizzard Stock Jumped Today

By Joe Tenebruso - Feb 5, 2021 at 8:11PM

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The video game market is booming during the coronavirus pandemic.

What happened

Shares of Activision Blizzard (ATVI 0.35%) climbed 9.6% on Friday after the video game maker delivered fourth-quarter results that bested Wall Street's expectations. 

So what

Activision Blizzard's net bookings -- essentially, the dollar amount of products and services it sold during the quarter -- rose nearly 13% to $3.05 billion. That was well above analysts' estimates, which had called for bookings of $2.79 billion. 

A person is pointing to an upwardly sloping line.

Activision Blizzard's stock popped on Friday. Image source: Getty Images.

The gains were fueled by strong sales of Activision Blizzard's core franchises, including Call of Duty, World of Warcraft, and Candy Crush. Many of the company's games are seeing heightened player engagement during the COVID-19 crisis, as people spend more time at home.

"In a year filled with adversity, our extraordinary employees were determined to provide connection and joy to our 400 million players around the world," said CEO Bobby Kotick in a press release. "They accomplished this as well as generating record financial results for our shareholders."

Now what 

Several analysts boosted their price targets for Activision Blizzard's stock following its excellent fourth-quarter performance. JPMorgan analyst Alexia Quadrani sees the game maker's shares hitting $115 as Activision Blizzard advances its strategy of marrying its most popular PC and console franchises with new mobile formats. 

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