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Better Buy: Disney vs. Comcast

By Jennifer Saibil - Feb 10, 2021 at 9:10AM

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The two entertainment giants have similar problems, but their differences may make the difference.

Comcast (CMCSA -0.02%) reported better-than-expected fourth-quarter results last month that may be a harbinger of Walt Disney's (DIS -0.70%) report tomorrow. The two entertainment and media companies offer similar products and services and have both been beaten down by COVID-19 pandemic, but both have high earning power and similar stock returns. Let's see if we can mark down the differences and determine which one is a better buy.

Networks and films

Disney delivers entertainment in many formats. Its highest revenue-driver is usually its parks and experiences segment, which includes global theme parks, licensed products, and experiences such as cruises and resorts. After getting completely crushed at the beginning of the pandemic, revenue decreased 61% for this segment in the fourth quarter ended Oct. 3. Since then, while several parks have opened at limited capacity, the situation hasn't changed greatly, and investors shouldn't expect much improvement in the first-quarter report.

Disney World's Magic Kingdom with a statue of Walt Disney in front.

Image source: Walt Disney.

Indeed, Comcast's Universal Studios theme parks suffered a 62% sales drop in the fourth quarter ended Dec. 31. But whereas Disney's parks segment generally accounts for around half of the total revenue, and contributed about a fifth of the total in the fourth quarter, Universal's theme parks only accounted for 2% of Comcast's total revenue in the fourth quarter. The other arms of the NBCUniversal branch are networks, such as NBC, CNBC, and the Bravo network, and film studios. These performed poorly during the pandemic, as advertisers cut down on traditional cable networks and viewers were switching en masse to streaming networks, and theaters were closed. NBCUniversal revenue declined 18% in the fourth quarter.

Disney's traditional networks performed well in the fourth quarter, gaining 11%, although we'll only find out how well it did in the first quarter tomorrow, as advertisers continue their move away from networks. Film studios declined 52% in the fourth quarter since.

But both Disney and Comcast have other businesses to counteract slow business at parks and traditional networks.

Communications and streaming

Disney's major move into streaming set the stage for success during the pandemic, to the tune of 87 million paid subscribers for Disney+ in only one year of operation. Between the premium Disney+, ESPN+, and Hulu, Disney has 130 million subscribers, not too far behind leader Netflix's (NFLX 1.56%) 210 million.

Comcast corporate office.

Image source: Comcast.

Marketing for the launch keeps the streaming project in the red, but the company forecasts 300 million to 350 million subscribers by 2024, potentially overtaking Netflix as it begins to turn a profit.

Comcast launched its own streaming service in July 2020, Peacock, to get into streaming as cable loses customers. The service is free and makes money through advertising, and it's grown to 33 million subscribers. Subscribers also get a free device, with which the company is challenging streaming device maker Roku (ROKU -2.76%). While this is the right move, it may not make up the losses from the cable networks.

Disney stands out in the flooded streaming market for one main reason: Its extensive content library. It's already sent several highly anticipated films straight to streaming, and it's also experimented with charging extra -- a full $29.99 extra -- for early viewing of Mulan

What Comcast has and Disney doesn't is cable communications. Comcast had a fabulous 2020, adding 1.6 million customer relationships and 2 million high-speed internet accounts, the most ever in a single year. The segment's revenue increased 6% in the fourth quarter and accounted for more than half of the total. Comcast also operates Sky, a media and entertainment company in Europe that offers broadband and mobile services and stayed flat over the prior year in the fourth quarter.

Cable communications put Comcast in a much better place than Disney during the pandemic. Total revenue sagged only 2.4% in the fourth quarter, and earnings beat expectations at $0.73 per share. 

The showdown

Disney stock has gained 93% over the past five years, and Comcast has gained 72%. Disney trades at 38 times earnings, while Comcast trades at only 23. Both stocks are about flat in 2021.

Comcast increased its dividend 9% in 2020 to $1, while Disney was bleeding cash and had to cut its dividend. 

Both companies have diverse businesses that serve them well in challenging environments. Comcast has a reliable revenue driver in its high-speed internet and cable communications, as well as potential in streaming and devices. Disney has seemingly endless streaming opportunities with its unbeatable content library, and the likelihood that parks and experiences will eventually reopen is another source of future growth.

I would recommend Comcast as a safe stock with an above-average dividend as a part of a retirement portfolio. But as for long-term growth, Disney is the better buy.

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Stocks Mentioned

The Walt Disney Company Stock Quote
The Walt Disney Company
$102.42 (-0.70%) $0.72
Netflix, Inc. Stock Quote
Netflix, Inc.
$186.35 (1.56%) $2.87
Comcast Corporation Stock Quote
Comcast Corporation
$42.01 (-0.02%) $0.01
Roku Stock Quote
$94.20 (-2.76%) $-2.67

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