Please ensure Javascript is enabled for purposes of website accessibility

John Deere's Stock Just Hit an All-Time High: Here's How It Got There

By Lee Samaha - Feb 27, 2021 at 11:24AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Farming is going high-tech with the company's precision agriculture, or smart farming, solutions.

John Deere (DE -0.89%) can do no wrong. That's pretty much how investors must see it right now as the stock continues to post all-time highs. Moreover, Wall Street analysts rushed to raise their price targets after a very strong set of first-quarter earnings results. Here's what happened and why the stock can go even higher in the future.

Smart tractor in a field

Deere's smart farming solutions are leading to higher average selling prices for its large agricultural equipment sales. Image source: Getty Images.

1. Raised guidance

Before getting into the details, investors should pause and reflect on the startling hike in full-year 2021 guidance given on the earnings call. This sort of thing can often happen with highly cyclical companies like Deere, where earnings surprise on the upside on the way up and then on the downside on the way down.

Full Year 2021 Guidance


At November

Net income

$4.6 billion to $5 billion

$3.6 billion to $4 billion

Effective tax rate



Net operating cash flow

$4.6 billion to $5 billion

$3.8 billion to $4.2 billion

Data source: Deere presentations.

2. Strength across all segments

Having formerly reported out of two segments, namely agriculture and turf and construction and forestry, Deere has split the agriculture and turf segment and created two new segments as a consequence. The good news is that all of Deere's segments are improving, so the company is not overly reliant on any one segment or business line.

In the table below, I have the old agriculture and turf segment for easier comparison. It shows how the two new segments compare to guidance from the older segment

Sales Growth Guidance


At November

Production and precision ag

$15.5 billion to $16.5 billion


Small ag and turf

$10.5 billion to $11.5 billion


Agriculture and turf (total)

$26 billion to $28 billion*

$24.6 billion to $25.7 billion

Construction and forestry

$10.5 billion to $11 billion

$9.4 billion to $9.8 billion

Data source: Deere presentations, author's analysis.

Focusing on the construction and forestry segment for the moment, Deere's manager of investor communication, Brent Norwood, cited the strength in the U.S. housing market as the main reason for an improvement in earthmoving and compact equipment sales as well as " a modest recovery from trough conditions in the oil and gas sector." Meanwhile, a recovery in lumber demand has boosted prospects for forestry-related sales.

3. Deere proved the doubters wrong on the cycle

There's been plenty of debate around the question of just where Deere is in the cycle of peaks and troughs in spending on agriculture equipment.

However, given the earnings and guidance upgrade, it's clear that Deere isn't about to hit a peak anytime soon. Indeed, management thinks it's just above the mid-cycle for large agriculture equipment.

It's been a long time coming, but it appears that Deere's large agriculture equipment sales are finally starting to come through. Indeed, Director of Investor Relations Joshua Jepsen said the strong order book is "a good indicator of the replacement demand that we've been expecting and have thought we would see over the last couple of years coming to fruition here."

As such, investors in Deere can hope that the upswing in the cycle will at least extend into 2022.

4. Deere's smart farming solutions

In addition to replacement demand kicking in, Deere's large agriculture equipment sales are also receiving a boost and growth in profitability due to its growing range of precision agriculture, or smart farming, solutions. These are digital technologies that use real-time data points to help farmers make the right decisions on everything from preparing the soil and seed planting to nurturing and harvesting.

Integrating these smart technologies is helping to differentiate Deere's equipment offerings, and it's also helping to increase the average selling prices of Deere's large agriculture equipment, according to Jepsen. Moreover, CFO Ryan Campbell outlined that the adoption of smart technologies meant that Deere was selling relatively more software as a share of equipment sales. That's something likely to push margins higher.

5. Precision agriculture will grow worldwide

Finally, Deere is very far from reaching a stage of maturity with its precision agriculture sales. There's a growth opportunity through increasing the adoption rate in North America, and the rest of the world is highly likely to follow the lead in adoption. Jepsen highlighted the "potential impact of regulatory environments" on demand in Europe.

Man examining corn plants in field

Image source: Getty Images.

In addition, Deere is far from finished developing smart farming solutions for farmers. For example, the company recently bought farm profitability software company Harvest Profit in order to increase the range of its offerings.

Looking ahead

Putting it all together paints a picture of a company still in the mid-cycle of an upswing. Deere is seeing an increase in sales and margin through the cycle as a result of proprietary technology that's providing direct use to its customers. That's something that could drive the stock still higher in 2021.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Deere & Company Stock Quote
Deere & Company
$332.37 (-0.89%) $-2.99

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/24/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.