Please ensure Javascript is enabled for purposes of website accessibility

Is Domino's Right and DoorDash Wrong About Food Delivery?

By Rich Duprey - Apr 23, 2021 at 7:15AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Can third-party delivery be profitable, or should restaurants just keep it in-house.

Despite Domino's Pizza (DPZ 0.19%) building its business on the to-go model, it has never used third-party services to deliver its pizza. Instead, it relies upon its own employees to bring pies to its customers, allowing the pizzeria to maintain a connection with the customer throughout the entire ordering process.

Yet the delivery portion of its business has not been profitable, something third-party delivery companies like DoorDash (DASH -7.40%), Grubhub (GRUB), Just Eat Takeaway.com (JTKWY 13.76%) and Uber Technologies (UBER -4.53%) are increasingly coming to learn.

There's a lot of demand for delivery. It's just not easy making money at it.

Domino's delivery driver

Image source: Domino's.

Challenges to profitability

Part of delivery's problem is that the industry is intensely competitive. Dozens of national, regional, and local providers compete for a piece of a finite pie.

In addition to other third-party operators, delivery companies also compete against restaurants that offer their own delivery (like Domino's), grocery delivery companies, meal kit deliveries, and even Amazon and Walmart.

These rivalries have contributed to the industry's poor economics, resulting in a wave of consolidation. DoorDash acquired Caviar, Amazon invested in Deliveroo, Uber acquired Postmates, and Just Eat Takeaway bought Grubhub. Other, smaller acquisitions have also taken place.

To attract business, the delivery specialists also often offer discounts to the largest chains. But Uber says that may result in negative take rates for it, or revenue as a percentage of gross bookings. In other words, the delivery company ends up losing, instead of earning, money for every transaction.

In addition, delivery companies have had to operate under fee caps that numerous localities enacted during the pandemic, limiting their ability to profit. DoorDash said 73 jurisdictions had imposed limits by the end of 2020, compared to 32 in the previous quarter.

Failing to deliver on earnings

DoorDash is the largest food delivery company by far, with a 53% share of the market, compared to 32% for Uber Eats, and although revenue tripled in the fourth quarter, it still reported a loss of $36 million. And it admits the boom times will come to an end as vaccinations become more prevalent and restaurants reopen fully.

Uber says it's on track to achieve profitability this year, but only on an adjusted basis and primarily because of the rideshare portion of its business. Delivery is still producing large adjusted EBITDA losses.

In 2018, Uber lost $601 million on delivery, almost $1.4 billion in 2019, and $873 million last year, even with the massive increase in demand for its services.

In the past, Domino's CEO Ritch Allison called out Grubhub as an example of a company that destroyed its profitability by changing its business from a menu aggregator to a delivery company.

And during the pizza shop's fourth-quarter earnings conference call with analysts, Allison said he has "struggled a little bit understanding the long-term economics in some of the aggregator businesses. In 60 years, we've never made a dollar delivering a pizza. We make money on the product, but we don't make money on the delivery."

Going nowhere fast

It's that distrust stemming from the view that third-party food delivery is unsustainable that has kept Domino's from moving away from in-house delivery despite it being a logistical burden and a drag on the bottom line.

But that doesn't mean there will always be a human driver coming to your door with a hot pie; Domino's just partnered with Nuro, a maker of autonomous vehicles, on a pilot pizza-delivery program in Houston using self-driving vehicles.

Still, it seems Allison and Domino's have been on the right side of this debate while DoorDash and other third-party delivery operators are driving the wrong way. 

Delivery has been an essential component of how restaurants survived the pandemic, and it may be that they're the ones that eventually outlast the delivery aggregators themselves.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Domino's Pizza, Inc. Stock Quote
Domino's Pizza, Inc.
DPZ
$397.57 (0.19%) $0.77
Wal-Mart Stores, Inc. Stock Quote
Wal-Mart Stores, Inc.
WMT
$125.13 (0.71%) $0.88
Amazon.com, Inc. Stock Quote
Amazon.com, Inc.
AMZN
$114.33 (0.73%) $0.83
GrubHub Inc. Stock Quote
GrubHub Inc.
GRUB
Uber Technologies, Inc. Stock Quote
Uber Technologies, Inc.
UBER
$21.50 (-4.53%) $-1.02
Just Eat Takeaway.com N.V. Stock Quote
Just Eat Takeaway.com N.V.
JTKWY
$3.20 (13.76%) $0.39
DoorDash, Inc. Stock Quote
DoorDash, Inc.
DASH
$69.36 (-7.40%) $-5.54

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
323%
 
S&P 500 Returns
112%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 07/07/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.