Do you enjoy carving hours out of your busy day to get a few minutes of face time with a doctor? If you don't, you're not alone. If we've learned anything over the past year and a half, it's that Americans are hungry for medical services that can be provided without the rest of the doctor's office experience. 

Last September, Amwell (AMWL 0.60%) attracted a whopping $742 million in a highly successful IPO because it seemed like a strong contender in the race to dominate a still-fragmented market led by Teladoc Health (TDOC 6.31%)

Telehealth doctor at work.

Image source: Getty Images.

The adoption of long-distance medical services hasn't slowed down since Amwell's stock market debut. Unfortunately for Amwell, the number of well-funded companies trying to tackle the market leader is on the rise too.

Shares of Amwell have lost nearly half their value since the company's IPO because investors are worried it won't be able to carve out a large share of the space currently led by Teladoc Health. Now that both companies have reported first-quarter earnings, we can see if Amwell's gaining on the leader or falling further behind.

Subscriber growth

When it comes to overall usage, Amwell's still far behind Teladoc, but it's gaining fast. In the first quarter of 2021, Amwell hosted 1.6 million visits on its telehealth platform. That was a 120% gain over the previous year period, but still just half as many as Teladoc Health. During the same period, the industry leader facilitated 3.2 million visits, which was 56% more than a year earlier.

Both companies want reliable cash flows that come from a growing base of subscribers who eventually pay for add-on services. To this end, Teladoc is clearly in the lead with subscription access fees that more than tripled year over year to reach $388 million during the first quarter. Total subscription fees collected by Amwell in the first quarter grew just 13% year over year to $24.6 million.

Health signals

America's healthcare system is heavily geared toward providing acute care even though chronic conditions like diabetes, asthma, and hypertension are responsible for the vast majority of total healthcare expenses. Teladoc's acquisition of applied health signals specialist, Livongo last year positioned the company to become America's chronic care specialist, and it's driving subscription revenue.

In the first quarter, subscriptions contributed 43% of total revenue to Amwell's top line. That was a significant improvement from 40% in the previous year period, but it's miles behind Teladoc. In the first quarter, subscription fees worked out to around 86% of total revenue for Teladoc Health.

In the margins

Fees paid out to providers and other costs of revenue worked out to $146 million, about 32% of Teladoc's total revenue in the first three months of 2021. For Amwell, costs of revenue in the first quarter worked out to $36 million, or about 62% of total revenue.

Both companies are still reporting significant net losses, but just one of them is marching toward profitability. Once you adjust for non-cash expenses unlikely to be repeated, Teladoc Health reported adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) that reached $57 million in the first quarter. On the same yardstick, Amwell lost $26 million during the first three months of 2021.

It doesn't look good

Thanks to a successful IPO last year, Amwell finished March with $996 million in cash on its balance sheet. This is a nice cushion, but it isn't enough to win a race to the bottom with a growing list of well-funded competitors in the telehealth space.

Teladoc Health had 51.5 million paying subscribers at the end of March, but it might not be Amwell's largest competitor for much longer. One of America's largest healthcare benefits managers, Cigna (NYSE: CI) recently acquired MDLive. This was already one of the largest privately held providers of telehealth services before Cigna came along. Now it has contracts that cover over 60 million lives.

So far, Amwell hasn't shown strong signs it can differentiate itself in the increasingly crowded market for telehealth services. Until we see subscription growth and margin improvements that suggest Amwell can rise to the top of this space, investors should keep looking for better healthcare stocks to buy.