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Real-world use of blockchain technology like cryptocurrencies and non-fungible tokens (NFTs) has been a talking point for years, but few companies are putting it into action. 

Sho Group is leaning into the community aspect of NFTs, and I had the chance to talk with CEO Joshua Sigel about the company's strategy. As companies like Nike and Starbucks begin offering NFTs, it will be important for investors and consumers to understand the strategy involved. 

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About the Author

Travis Hoium
Travis Hoium is a contributing Motley Fool stock market analyst covering solar energy, technology, and growth stocks. Before The Motley Fool, Travis was a mechanical engineer at 3M and founded a virtual reality company. He holds a bachelor’s degree in mechanical engineering and a master’s degree in business administration from the University of Minnesota.
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Travis Hoium has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Nike, Salesforce, Inc., and Starbucks. The Motley Fool recommends the following options: short October 2022 $85 calls on Starbucks. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he'll earn some extra money that supports his channel. My opinions remain my own and are unaffected by The Motley Fool.

Stocks Mentioned

Starbucks Stock Quote
Starbucks
NASDAQ: SBUX
$106.38
(-0.21%)-$0.22
Salesforce Stock Quote
Salesforce
NYSE: CRM
$179.46
(-0.01%)-$0.02
Nike Stock Quote
Nike
NYSE: NKE
$42.42
(-0.35%)-$0.15

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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New Restaurant Driving Community Through NFTs | The Motley Fool