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Disney's Boomerang CEO Has Little Time and Lots to Do

Bob Iger has a long list of things to do in the next two years at Disney. His priorities are becoming clear.

By Rick Munarriz Nov 22, 2022 at 11:40AM EST

Key Points

  • Disney stock moved higher on Monday after the company announced that Bob Iger would be replacing Bob Chapek as CEO.
  • His first major personnel move was to replace the head of Disney's media and entertainment division, signaling that content must be king at a reasonable cost.
  • Iger has two years to find his successor, a plan that flopped the last time.

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