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Here's How SoFi Makes Its Money

This diversified fintech isn't actually as diversified as you might think.

By James Brumley Dec 26, 2022 at 9:05AM EST

Key Points

  • The bulk of SoFi's revenue and earnings comes from its loan-making activities.
  • But the company's loan business is holding up surprisingly well.
  • Interested long-term investors should use this year's weakness as an entry point for new positions in SoFi.

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