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Tiger Woods Breaks Up With Nike. Will On Holding Be His New Home?

Speculation about Tiger Woods' next moves has made its way to On Holding.

By Travis Hoium – Jan 10, 2024 at 10:00AM EST

Tiger Woods was sponsored by Nike (NKE 0.17%) for nearly three decades, but that came to an end yesterday. It's not clear where Woods will sign next, but shares of On Holding (ONON +3.70%) jumped in the hope that it might be his landing spot.

In this video, Travis Hoium covers why On Holding probably doesn't make sense for Tiger Woods, in part because of how it differentiates itself in the market.

*Stock prices used were end-of-day prices of Jan. 8, 2023. The video was published on Jan. 8, 2024.

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About the Author

Travis Hoium
Travis Hoium is a contributing Motley Fool stock market analyst covering solar energy, technology, and growth stocks. Before The Motley Fool, Travis was a mechanical engineer at 3M and founded a virtual reality company. He holds a bachelor’s degree in mechanical engineering and a master’s degree in business administration from the University of Minnesota.
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Travis Hoium has positions in On Holding. The Motley Fool has positions in and recommends Nike. The Motley Fool recommends the following options: long January 2025 $47.50 calls on Nike. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.

Stocks Mentioned

On Holding Stock Quote
On Holding
NYSE: ONON
$36.70
(+3.70%)+$1.31
Nike Stock Quote
Nike
NYSE: NKE
$42.29
(-0.12%)-$0.05

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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