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Why Microsoft Is the Big Loser in Apple Intelligence

Apple's AI news could cost Microsoft the most.

By Travis Hoium – Updated Jun 13, 2024 at 7:14AM EST

Apple (AAPL +2.66%) is finally in the artificial intelligence business, with its own tools launching on-device and a partnership with OpenAI. What's most interesting is who is bearing the cost of Apple's AI integrations, and the name may surprise you. Travis Hoium covers the potential financial impact of Apple Intelligence in this video.

*Stock prices used were end-of-day prices of June 11, 2024. The video was published on June 12, 2024.

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About the Author

Travis Hoium
Travis Hoium is a contributing Motley Fool stock market analyst covering solar energy, technology, and growth stocks. Before The Motley Fool, Travis was a mechanical engineer at 3M and founded a virtual reality company. He holds a bachelor’s degree in mechanical engineering and a master’s degree in business administration from the University of Minnesota.
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Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Travis Hoium has positions in Alphabet and Apple. The Motley Fool has positions in and recommends Alphabet, Apple, Microsoft, and Nvidia. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link, they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.

Stocks Mentioned

Apple Stock Quote
Apple
NASDAQ: AAPL
$284.20
(+2.66%)+$7.37
Microsoft Stock Quote
Microsoft
NASDAQ: MSFT
$411.39
(-0.54%)-$2.23
Nvidia Stock Quote
Nvidia
NASDAQ: NVDA
$196.45
(-1.02%)-$2.03

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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